JNTU
JNTU B.Pharmacy IV PHARMACEUTICAL MARKETING Previous Question Paper (December 2023/January 2024 - R17)
i) Question paper consists of Part A, Part B. ii) Part A is compulsory, which carries 25 marks. In Part A, answer all questions. iii) In Part B, Answer any one question from each unit. Each question carries 10 marks and may have a, b as sub questions.
Part A
Define marketing.
Answer
Marketing is the process of identifying, anticipating, and satisfying customer needs profitably through the creation, promotion, and distribution of products or services.
Demonstrate market segmentation and targeting.
Answer
Market segmentation involves dividing a heterogeneous market into smaller, distinct groups of buyers with similar needs or characteristics, such as demographic, geographic, or psychographic factors. Targeting involves evaluating each segment's attractiveness and selecting one or more segments to enter with a tailored marketing mix.
Outline product decision.
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Illustrate packaging and labelling decision.
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Spell out OTC products. Give examples.
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Interpret medical exhibition.
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Who is called PSR? Write any two role of them.
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Discuss conflicts in channels.
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Expand the terms DPCO and NPPA.
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Give any three importance of pricing.
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Part B
Write distinction between marketing and selling.
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Elaborate the role of marketing.
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Develop a notes on Consumer profile; Motivation and prescribing habits of the physician; patients' choice of physician and retail pharmacist.
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Write about product life cycle.
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Explain product portfolio analysis.
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Evaluate the role of Product management in pharmaceutical industry.
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Compare and contrast Personal selling and advertising.
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Write note on determinants of Promotional mix.
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Discuss the determinants of promotional budget.
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Differences between sampling and retailing.
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Write an essay about Pharmaceutical marketing channels. Add a note on how to choose an appropriate channels.
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Enlist and explain duties of PSR.
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Write Compensation to PSR.
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Write an overview of DPCO (Drug Price Control Order) and NPPA (National Pharmaceutical Pricing Authority).
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Differentiate vertical and horizontal marketing.
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Discuss global marketing.
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