JNTU
JNTU MCA 2019 SOCIAL MEDIA INTELLIGENCE Previous Question Paper (December - 2019 - R17)
Note: This question paper contains two parts A and B. Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit.
PART - A
How do expectations affect opinion?
Answer
Expectations act as a psychological filter that shapes how individuals perceive and interpret information. When users hold strong prior expectations, they often engage in confirmation bias, where they selectively attend to information that aligns with their existing beliefs while ignoring contradictory evidence. Furthermore, expectations set a benchmark for satisfaction; if social media content fails to meet these anticipations, it can lead to negative sentiment, whereas exceeding them often results in higher engagement and positive opinion formation.
Compare and contrast poster versus lurkers.
Answer
Posters and lurkers represent the two primary behavioral archetypes in online communities. Posters are active participants who contribute content, initiate discussions, and provide feedback, thereby driving the community's engagement and growth. In contrast, lurkers are passive consumers who observe content without contributing, often constituting the vast majority of a platform's user base. While posters provide the visible value and social signal, lurkers provide the critical mass and audience reach necessary for the platform's sustainability.
Are social media fragmenting population? Justify your answer.
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How to establish links to performance metrics in market research.
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Write a short note on social shopping.
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PART - B
Explain using social media as early warning system.
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How do expertise and knowledge influence opinion formation?
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Give a brief note on simple metrics for social media Intelligence.
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Discuss the implication for social media intelligence.
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How does social context affect our behavior? Explain.
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Can we trust the wisdom of crowds? Justify your answer.
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Explain the bandwagon behavior in opinion expression.
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How do we differentiate our opinions? Give illustration.
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"Birds of a feather flock together". Explain it in the context of social media.
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What is the influence of social media on e-commerce? Explain.
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Briefly explain the influential hypothesis.
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Discuss the causes for opinion radicalization.
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Write about creating and manipulating buzz.
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List the benefits of well-managed opinion community.
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Illustrate the buzz campaign or fraud.
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How to identify fraudulent opinions.
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Discuss how to tap into opinion ecosystem.
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Explain rapid response system.
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How can social media intelligence help integration of an organizational strategy? Explain.
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