JNTU
JNTU MCA 2023 SOCIAL MEDIA INTELLIGENCE Previous Question Paper (March/April - 2023 - R15)
Note: i) Question paper consists of Part A, Part B. ii) Part A is compulsory, which carries 25 marks. In Part A, Answer all questions. iii) In Part B, Answer any one question from each unit. Each question carries 10 marks and may have a, b as sub questions.
Part A
Describe bandwagon behavior and information cascades.
Answer
Bandwagon behavior refers to the phenomenon where individuals adopt a particular belief or action primarily because many others are doing so, often regardless of their own private information. An information cascade occurs when individuals observe the actions of those who acted before them and decide to follow that behavior, ignoring their own private signal. This creates a chain reaction where subsequent individuals mimic the crowd, potentially leading to collective errors if the initial signals were incorrect.
How does social context affect our behavior?
Answer
Social context significantly influences behavior through social norms, peer pressure, and the desire for social validation. Individuals often adjust their opinions and actions to align with their social group to avoid exclusion or to gain status. In digital environments, this manifests as conformity in online communities, where the visibility of others' actions acts as a powerful heuristic for decision-making, often overriding objective analysis.
Explain about preference mismatching and sequential dynamics.
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Describe casting a wide net in online chatter.
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Discuss about integration with data from other parts of the organization.
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Part B
How do opinion expectations affect opinion? Explain briefly.
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Write anecdotal referencing of social media comments.
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Describe the role of social media as an early warning system.
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How do we form opinions? Explain.
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Can we trust the wisdom of crowds? Explain in detail.
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Distinguish between Posters and Lurkers.
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Explain about multiple audience effects.
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Discuss about life cycle dynamics.
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Describe implications for social media monitoring and metrics.
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Are social media fragmenting the population? Explain in detail.
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Explain about quality of intelligence depends on the quality of the opinion community.
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Describe establishing links to performance metrics.
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Explain about creating an inviting environment in social media.
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Explain the following:
Intelligence dashboards
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Social media intelligence tomorrow.
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Explain about building social media intelligence into our strategies in detail.
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