JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

22BBA101: PRINCIPLES OF MANAGEMENT

BBA (Data Analytics) I Semester (R22)

Course Objectives:

  • To understand the evolution, functions and process of Management.
  • To know about the importance of planning, decision making in an organization.
  • To learn about various organizational structures, authority and responsibility, line& staff relationships in an organization.
  • To enable students to understand HR planning, recruitment, selection process in an organization.
  • To orient on the aspects of directing & controlling in an organization.

Course Outcomes

Students will be able to

  • The management functions, process in an organizational setting.
  • Gain knowledge on types of plans, environmental analysis and techniques in decision-making.
  • Different types of organizational structures for organizational effectiveness.
  • HR planning, its importance and also know the importance of recruitment and selection process in an organization.
  • Identify the different types of leaders, their styles for organizational growth.

UNIT - I: Introduction to Management

Concept, nature and scope, importance of management, the management process, hierarchy of management, mmanagement functions, managerial skills and competencies. Evolution of management thought: Scientific Management approach, Classical Management Approach, Administrative approach, Behavioural approach, System, Contingency approach, learning organization.

UNIT - II: Planning

Concept and importance, planning process, Benefits, Essentials of a Good plan, Types of plans, planning tools and techniques, Management by Objectives, eenvironmental analysis and diagnosis. decision making-Concept and process, types of Decision-making, Decision-Making Model.

UNIT - III: Organizing

Concept, nature & scope, span of Management, organizational structure, types of organizational structures and their merits and demerits, process and significance. Authority and responsibility - delegation, centralization and decentralization of authority, line and staff relationship, accountability.

UNIT - IV: Managerial Staffing

Nature of staffing function, Human Resource Planning, sources of recruitment, recruitment process and types. Selection - process, types of selection, job offer, placement and induction.

UNIT - V: Directing and Controlling

Need for directing, principles and characteristics of directing, Leader Vs Manager. Controlling- importance of controlling, characteristics of control, steps, resistance to control, design of effective control system and types.

Suggested Readings:

  • Anil Bhat, Arya Kumar, Principles of Management, Oxford University Press, 2018.
  • Chandrani Singh, Aditi Khatri, Principles and Practices of Management and Organizational Behaviour, Sage Publications, 2016.
  • John R. Schermerhorn., Daniel G. Bachrach, Introduction to Management, Wiley, 13e, 2016.
  • Robbins, S. P., & DeCenzo, A. D. Fundamentals of Management. New Delhi: Pearson Education.
  • Harold Koontz & Heini Weihrich Essentials of Management-An International, Innovation and Leadership perspective, 11th Edition, Tata Mc Graw-Hill Education, 2020
  • T. Ramasamy, Principles of Management, Himalaya Publishing House, Mumbai,2018. BBA SEMESTER I

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