JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objectives:

• To know the need and importance of Statistics in business and in organizations.
• To learn different scaling techniques, sources of data collection, drafting questionnaire for conducting surveys.
• To enable students to learn descriptive statistics and understand its significance.
• To understand the importance of variance and standard deviation.
• To present the statistical data in a user-friendly way for organizational effectiveness.

Course Outcomes

Students will be able to

• Understand the basics of statistics, its importance and applications in various areas of study.
• Apply various data collection methods, art of drafting questionnaire to solve practical business problems.
• Apply the measures of central tendency to the statistical data.
• Evaluate the measures of dispersion to solve practical problems.
• Interpret and present data diagrammatically, graphically for better decision- making.

UNIT - I: Introduction to Business Statistics

Origin and development of statistics – definition of Statistics, its importance and scope and objectives of statistics, application areas of Statistics: Business, Economics, Research, Government and other areas. Limitations of Statistics.

UNIT - II: Qualitative Methods of Data Collection

Types of data collection – primary and secondary data , classification of secondary data, internal source data, external source data, precautions in the use of secondary data, methods of collecting primary data, drafting the questionnaire, pretesting the questionnaire (Pilot survey).

UNIT - III: Descriptive Statistical Analysis

Introduction to descriptive statistical analysis, types of data, frequency distribution, measures of central tendency- Mean, Mode, Median, calculation of arithmetic mean, mode and median for Individual observation, discrete series, continues series. Types of mean- merits and demerits.

UNIT - IV: Measures of Dispersion

Introduction –significance of measuring variance, pproperties of a good measure of variance , methods of studying variance, Quartile deviation - calculation of mean deviation, standard deviation- mean deviation for continues series.

UNIT - V: Data Analysis and Interpretation

Sources of Information, tabulation, cross tabulation, diagrammatic and graphical representation of data. one dimensional, two dimensional and three-dimensional diagrams and graphs.

Suggested Readings:

• William G Zikmund, Barry J Babin, Jon C. Carr, Atanu Adhikari, Mitch Griffin, Barry J. Babin, Business Research Methods, Cengage Learning, 2012.
• Prahalad Mishra, Business Research Methods, Oxford University Press, 2015.
• S.P. Gupta, Statistical Methods, Sultan Chand & Sons, 2018.
• Gupta SC, Fundamental of Statistics, Himalaya Publishers House, 7th Ed, 2019.
• Sharma JK, Business Statistics, Pearson Education, 2nd Edition, 2007.
• Arora, PN, Arora, Sumeet and Arora, Amit,Managerial Statistics, S. Chand, 1st Edition, 2009. BBA SEMESTER – I