JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objectives:

• To understand the importance of communication, its components and process.
• To know the importance of formal, informal communication, its applications in Business.
• To develop verbal and non - verbal communication skills for overall personality development.
• To focus on written communication for overall development.
• To analyze different inter-cultural, cross cultural, need for business etiquettes in an organization.

Course Outcomes

Students will be able to

• Understand the importance of communication in Business.
• Gain knowledge on different modes of communication for self development.
• Develop oratory skills and non-verbal skills for effective presentation.
• Improve written communication through drafting letters and reports
• Learn the ways to understand different cultures and use of social media for effective communication in organizations.

UNIT - I: Introduction to Business Communication

Introduction to communication, sender-receiver model of day-to-day communication. Foundations of Business Communication: Components of Communication, business communication process. Barriers to communication.

UNIT - II: Day-to-day Business Communication

Formal vs. informal communication in organizations. Direction of information: upward, downward, horizontal/lateral, diagonal, Cross communication and grapevine. Importance and need for developing listening skills. Modes of communication: Verbal (oral), written, non-verbal communication and others.

UNIT - III: Developing verbal and non-verbal communication skills

Presentation vs. oral communication, developing presentation skills. Role of non-verbal communication; using non-verbal skills, body-language, gestures for enhancing the effectiveness of verbal communication and presentation.

UNIT - IV: Developing Written Communication skills

Planning and organizing written content, guidelines for writing formal letters and e-mails; kinds of formal letters and e-mails, learning to customize written communication for different situations. Basic guidelines for report writing.

UNIT - V: Contemporary aspects of Business Communication

Inter-cultural, team communication and organizational communication; interpersonal communication, Role of social media in communication, business etiquette.

Suggested Readings:

• Kelly M. Quntanilla and Shawn T. Wahl, Business and Professional Communication, Sage, 4e, 2020
• Ober Newman, Communicating in Business, Cengage Learning, 8e, 2015
• Hory Sankar Mukerjee, Business Communication, Oxford, 2e, 2016
• M K Sheal & Vandana Khetrapal, Business Communication, Excel books.
• Celeste Lawson, Robert Gill, Angela Feekery, Mieke Witsel, Communication Skills for Business Professionals, Cambridge University Press 2019.
• Sanjay Gupta, Business Communication (E Book), SBPD Publications,2021. BBA SEMESTER – I