JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objectives:

• To provide an understanding of communication in Business.
• To make use of various modes of communication.
• To practice verbal and non-verbal communication in an organization.
• To understand the methods of developing written communication skills.
• To orient on the contemporary business communication report writing.

Course Outcomes

Students will be able to

• Experience the importance of barrier- free communication.
• Use of the various nodes of communication in an organization
• Enhance learning through effective presentation skills and business etiquettes.
• Write business letters, e-mails and reports.
• Learn how to use various social media platforms for business purposes.

UNIT - I: Introduction to Business Communication

Game to demonstrate complexity in communication. Role -plays to debrief the process of communication in different contexts. Barriers to communication: Exercises on Listening, Speaking, Reading and Writing (LSRW).

UNIT - II: Day-to-day Business Communication

Use of formal communication, iinformal communication for effectiveness, hearing vs. listening, identifying barriers to listening and addressing them. Excessive talking, prejudice, distraction, misunderstanding, interrupting, noise etc.

UNIT - III: Developing Verbal and Non-Verbal communication skills

Design elements of a presentation, two-three iterations of presentations and feedback, improvisations (presentations skills such as pace, tone, voice modulation, inflection etc.). Body language in presentations: posture, body movements, gestures / hand movements, facial expressions, eye contact etc.

UNIT - IV: Developing Written Communication skills

Review of various letter writing templates, Choosing right format for different types of letters and mails, Practice of letter writing and e-mail writing, Bio-data, CV, brief profile, creating profile in Professional network (Linked in).

UNIT - V: Contemporary aspects of Business Communication

Presentations on application of social media platforms: blogs, vlogs, Podcast, micro blogs, multimedia, wikis and social networking.

Suggested Readings:

• Kelly M. Quntanilla and Shawn T. Wahl, Business and Professional Communication, Sage, 4e, 2020
• Ober Newman, Communicating in Business, Cengage Learning, 8e, 2015
• Hory Sankar Mukerjee, Business Communication, Oxford, 2e, 2016
• M K Sehgal & Vandana Khetrapal, Business Communication, Excel books.
• Celeste Lawson, Robert Gill, Angela Feekery, Mieke Witsel, Communication Skills for Business Professionals, Cambridge University Press 2019.
• Sanjay Gupta, Business Communication (E Book), SBPD Publications,2021. BBA SEMESTER – I