JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objectives:

• To assess the future business models with on focus on sustainability.
• To facilitate students to understand how to assess changing aspects of business needs.
• To be able to develop an effective business models to face the challenges of eco-system.
• To understand the impact of environment and the policy decisions for sustainability.
• To see that optimum utilization of scarce resources and being a responsible individual.

Course Outcomes

Students will be able to

• Analyze eco-system and its impact on business practices.
• Develop new Business Models to face changing aspects of environment.
• Effective resource management with a focus on sustainability aspects.
• Bring the changes in organization by understanding external environment for sustainability.
• Develop forecasting ability for the future needs of Business.

UNIT - I: Introduction to Sustainable

Introduction, need, importance, nature and scope, population growth, consumption pattern, public policy , perverse subsidies, market and technology failure, development planning failure, primary and deeper cause of unsustainability, relation to the sustainability transition.

UNIT - II: Sustainability in new direction

Introduction, historical perspective, issues, conventional wisdom vs sustainability wisdom, enabling and motivating people to take action, changing behaviour of Individual, institutions, Society and Government.

UNIT - III: Sustainable Business

Introduction, Socially responsible investing, responsible business model, value logic and practices, triple bottom line accounting(3BL), responsible organizational change, developing sustainable and responsible organization culture, Green Management.

UNIT - IV: Sustainability in External Environment

Governance: sustainability and governance, government initiatives, alternative governance, climate governance, the sustainable consumption and production trichotomy, sustainable production, sustainable consumption, consuming differently, consuming less.

UNIT - V: Responsible Management

Introduction, need for responsible management, principles of responsible management education, responsible individual learning, organizational culture, change and learning, types, socially responsible organizational learning, social movement learning, leadership for responsible organizational management.

Suggested References:

• Martin J. Ossewaarde, Introduction to Sustainable Development, Sage Texts, 2022
• John G. Cullen, Business, Ethics and Society, Sage Texts, 2022
• Michael Blowfield, Business and Sustainability, Oxford, 2021
• Pardeep singh, Pramit Verma, Daniela Perrotti and K.K. Srivastava, Environmental Sustainability and economy, Elsevier Science, 2021.
• Dr.deb Prasanna Choudary, Sustainability Management, Zorba Books, 2018.
• Chaudhery Mustansar Hussain, Juan F. Velasco-Munoz, Sustainable Resource Management Modern Approaches and Contexts (E Book), Elsevier Science, 2021 BBA SEMESTER – II