JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

22BBA301: BUSINESS ENVIRONMENT

BBA (Data Analytics) III Semester (R22)

Course Objectives:

To understand the significance, nature and concepts of Business Environment.
To get a knowledge about industry and LPG policies and regulations.
To understand the Fiscal and Monetary policy of India.
To understand the trade policy, Balance of payment, EXIM policy.
To enable students to examine and evaluate business in International Environment.

Course Outcomes

Student will be able to

To understand micro and macro-economic environment and its impact on business.
To Understand the industrial policy and LPG.
To analysis of a fiscal and monetary policies and its impact on business.
To learn about EXIM policy, BOPs, New economic policy.
To understand the global trades an dits impact on business.

UNIT - I: Introduction To Business Environment

Significance, nature and scope of Business Environment – Theoretical Framework of Business Environment: - 1. Micro- Environment 2. Macro - Environment 3. Social, Economic, Cultural, Ecological and Political Factors influencing Business.

UNIT - II: Industry Policy And Regulation

Introduction -Objectives of Industrial Policy - Industrial Policies: - 1. Industrial Policy 1948, 2. Industrial Policy 1956, 3. Industrial Policy 1977, 4. Industrial Policy 1991, 5. LPG Policy: a. Liberalizations b. Privatizations c. Globalizations.

UNIT - III: Fiscal & Monetary Policies

Public revenues, public expenditure, public debt, development activities financed by public expenditure, an evaluation of recent fiscal policy of Government of India – Highlights of Budget - Functions of the Reserve Bank of India- RBI and Monetary Policy: - Factors affecting Money Supply in India-Monetary policy instruments: - 1. Cash Reserve ratio (CRR) 2. Statutory liquidity ratio (SLR), 3. Bank rate.

UNIT - IV: India’s Trade Policy & Balance of Payments

India’s Trade Policy – Magnitude and direction of Indian International trade, bilateral and multilateral trade agreements, EXIM Policy, Role of EXIM Bank. Balance of Payments: Structure, Major components, causes for dis-equilibrium in Balance of Payments, Impact of New Economic Policy on Balance of Payments.

UNIT - V: World Trade Organization (WTO)

Nature and scope - organization and structure – Role and functions of WTO in promoting world trade – Principles followed- Agreements reached in the Uruguay round including TRIPS, TRIMS and GATS, Disputes settlement mechanism- Dumping and Anti-dumping measures – Critical review of WTO functioning.