JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

22BBA302: START UP MANAGEMENT

BBA (Data Analytics) III Semester (R22)

Course Objectives:

To understand creation of opportunities, resources, and requirements for Start-up.
To evaluate the financial resources and role of venture capital in startup companies.
To get the knowledge about legal and regulatory resources required for startup companies.
To know about the survival and various stages of startup.
To understand the real options, exit strategies and liquidation process of companies.

Course Outcomes

On successful completion of this course, the students will be able:

To understand the environment and ecosystem for startup.
To evaluate the various capital and financial resources for startups.
To analyze the legal and regulatory framework for startups.
To estimate the sustainability and growth prospects.
To deal with failures and winding up process of startups.

UNIT - I: Start-up opportunities

The New Industrial Revolution – Innovation ecosystem- Business Start-up – Ideation to Venture creation - The rise of the start-ups – Lean Start-up- The Start-up Equation Start-ups in India. Incubation centers- Leading Incubation Centers in India.

UNIT - II: Capital and Financial resources for Start-ups

Identifying Start-up capital Resource requirements - estimating cash requirements - Develop financial assumptions- The cost and process of raising capital – Role of Venture Capitalists - Equity Funding – Start-up financing matrix.

UNIT - III: Legal and regulatory resources for Start-ups

Risk analysis, The Legal Ecosystem for start-ups- Approval for New Ventures-Taxes or duties payable for new ventures-funding start- crowd funding- strategic alliances-technology licensing- regulatory assessments.

UNIT - IV: Start-up Survival and Growth

Stages of growth in a new venture- Growing with the market - Growing within the industry- Venture life patterns- Reasons for new venture failures Scaling Ventures –- Leadership succession - Valuation of start-ups.

UNIT - V: Start-ups as real options, or Harvest and Exit

Start-ups as real options-implementing real option value for start-up-Dealing with Failure: Bankruptcy, Exit Strategies-Selling the business - Cashing out but staying in-being acquired- Going Public (IPO) – Liquidation.