JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

22BBA304: BUSINESS RESEARCH METHODOLOGY

BBA (Data Analytics) III Semester (R22)

Course Objectives:

To understand the nature, objective and application of business research.
To identify the research problem and framing of research hypotheses of business problem.
To learn about implication, characteristics and designs of different sampling techniques.
To understand the procedure of hypotheses testing and the types of errors occur during the test.
To understand the concept of report writing and interpretation for decision making.

Course Outcomes:

To analyze different perspectives of research in business areas.
Able to identify, define and develop the research problem of the business.
Adopt the good sampling design for better data collection.
To frame the proper hypotheses and statistical test for problem solving.
To write the technical and business reports on the basis of data analysis and interpretation.

UNIT - I: Introduction To Business Research

Business Research- Meaning and definition – Different perspectives of Research –Nature and scope & Objectives of Research, - Motivation of Research, -Types of Research, - Significance of Research, - Application of research in Business Areas: -Personal & HRM, Marketing functions, financial functions, Production and operation management, Cross – functional Research-Limitations of Research.

UNIT - II: Fundamental of Research Frame Work

The Research Process-Management of Dilemma-Understanding conceptual background of Research- Literature survey. Identifying the research GAPS – Research Problem- Select the research Problem – Necessity of defining the Research Problem – Scope and Limitations-Identification of Research Variables –Formulating the research Hypotheses-Developing Research Proposal-Data analysis and interpretation of Results.

UNIT - III: Sampling Techniques

Sampling Design -Census and Sample Survey – Implications of a Sample Design -Steps in Sampling Design – Criteria of Selecting a Sample –Sampling Procedure – Characteristics of a Good Sample Design –Universe, Population, Sample units, Sample, Sample size, Sampling Error – Different Types of Sampling Techniques – Probability Sampling-Non-Probability sampling.

UNIT - IV: Hypothesis Testing

Hypotheses -Testing of Hypotheses- Null Hypothesis and Alternative Hypothesis – (Type –I and Type- II Error) of Testing of Hypotheses – Procedure for Hypothesis Testing: – Setting up of a hypothesis, setting up suitable significance level, Determination of test of Statistical tools, Determination of critical region, computing the value of test-statistics, Criteria for accepting and Rejecting Null Hypothesis.

UNIT - V: Report Writing

Significance of Report Writing- Different Steps in writing Report -Layout of the Research Report – Types of Research Reports: - Brief reports, Detailed Report, Technical Report, Business Reports – Report preparation and presentation-Report structure: - Preliminary section, Main Report, Interpretation of Results and suggested recommendations-Limitation of the study-End note and Precautions for Writing good Research Reports.