JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

22BBA305: FUNDAMENTALS OF SUPPLY CHAIN MANAGEMENT

BBA (Data Analytics) III Semester (R22)

Course Objectives:

  • To understand the basic concepts and role of Logistics and supply chain management in business.
  • To understand the supply chain drivers and its role in redefining value chain of Firms.
  • To develop skills for planning, designing and operations of supply chain Management.
  • To know about the various parties in logistics, strategies and outsourcing aspect.
  • To understand the Supply chain management systems and its integration with enterprise resource planning and Customer Relationship Management.

Course Outcomes:

  • The fundamentals of elements and functions of supply chain.
  • To know about the stages and process of supply chain, its drivers and best practices.
  • To apply performance management tools, issues and challenges of global supply chain management.
  • To analyze the warehouse facilities, parties in logistics.
  • Analyze the linkage between Supply chain management and CRM, green Supply chain management practices.

UNIT - I: Logistics

Evolution, Objectives, Components and Functions of Logistics Management, Distribution related Issues and Challenges; Gaining competitive advantage through Logistics Management, Transportation- Functions, Costs, and Mode; Network and Decision, Containerization, Cross docking.

UNIT - II: Supply Chain

Concepts, Objectives of a Supply Chain, Stages of Supply chain, Value Chain

Process, Cycle view of Supply Chain Process, Key issues in SCM, logistics & SCM, Supply Chain Drivers and obstacles, Supply chain strategies, strategic fit, best practices in SCM, Obstacles of streamlined SCM.

UNIT - III: Supply Chain Performance

Bullwhip effect and reduction, Performance measurement: Dimension, Tools of performance measurement, SCOR Model. Demand chain management, Global Supply chain- Challenges in establishing Global Supply Chain, Factors that influences designing Global Supply Chain Network.

UNIT - IV: Warehousing

Concept and types, Warehousing strategy, Warehouse facility location & network design, Reverse logistics, Outsourcing: Nature and concept, Strategic decision to Outsourcing, Third party logistics (3PL), Fourth party logistics(4PL), Fifth Party logistics (5PL), Sixth Party Logistics (6PL).

UNIT - V: Supply Chain and CRM

Concepts, Linkage, IT infrastructure used for Supply Chain and CRM, Functional components for CRM, Green supply chain management, Supply Chain sustainability.

Suggested Readings:

  • Chopra, Sunil, Meindl, Peter and Kalra, D. V.; Supply Chain Management: Strategy, Planning
  • 1. and Operation; Pearson Education.
  • Altekar, Rahul V.; Supply Chain Management: Concepts and Cases; PHI Learning Reference.
  • Ballou, Ronald H.; Supply Chain Management; Pearson Education.
  • Sahay, B.S.; Supply Chain Management; Macmillan.
  • Ballou, R.H. Business Logistics Management. Prentice-Hall Inc.
  • Bowersox D.J. Closs D. J, Logistical Management, McGraw-Hill, 1996 BBA SEMESTER – III

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