JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

22BBA307: BUSINESS DEVELOPMENT PLAN

BBA (Data Analytics) III Semester (R22)

Course Objectives:

To learn about a business plan, its elements and fit.
To learn the importance of a marketing plan while preparing a business plan
To develop an understanding of financial analysis while preparing a business plan
To develop an understanding of strategy while preparing a business plan
To learn the importance of organizational structure and legal aspects while preparing the business plan. Course outcomes:
To prepare an outline of a business plan by evaluating the business and market forces in which the business is set to operate.
To evaluate the marketing economics of the business and incorporate it into a business plan.
To be able to analyze the basic financial aspects of a business and incorporate it into a business plan.
To assess the strategic aspects of a business.
To be able to plan for the required organizational structure and plan for the legal requirements.

UNIT - I: Introduction

Business Plan, write a business plan Issues beyond the plan; Self-Evaluation; Describe business; Need-Gap Analysis, Taste, Trend and Technology: Future prospects of business.

UNIT - II: Marketing plan

Resource issues and economic systems; Customer Analysis; Market Analysis; Market Demand; Market supply and price; Market type and market forces (Competition).

UNIT - III: Financial Analysis

Required investment for your business; Important Assumptions; Break-Even Analysis; Projected Profit and Loss; Projected average cost of sales; Projected Balance Sheet; Projected Cash Flow; Long Term Plan.

UNIT - IV: Strategic Implementation

Strategy Pyramids; Value Proposition; Competitive Edge; Marketing Strategy; Sales Strategy.

UNIT - V: Organization Plan and Personnel Plan

Organizational Structure; Organizational Budget; Personnel Plan; Plan for Legal Details