JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

22BBA404: E - BUSINESS

BBA (Data Analytics) IV Semester (R22)

Course Objectives:

To learn the concept, importance, advantages of E-Business.
To understand the different hardware, software and applications in E-Business.
To get the knowledge about procurement and distribution in both online and physical conditions.
To understand the e-payment system and challenges.
To learn the e-marketing strategies in B2B, B2C models.

Course Outcomes:

To apply the e-business technologies in business.
To understand the technologies applied in online business.
To manage the business and operations through electronically.
To analyse the various e-payments for better financial decision making.
To market the product/service on the e-platform.

UNIT - I: Introduction

Concept of e-business; Nature, scope, and impact of e-business technologies; Difference between e- business and e-commerce; History and development of e-business; Advantages of e-business; Business model for e-products and e-services; Contribution of e-business technologies to economic growth, market, competitiveness, and productivity.

UNIT - II: Technologies in e-business

Introduction; e-business technologies - hardware, e-business software applications, internet and World Wide Web; Database management system; e-business security; Online payment technology; IT/IS evaluation and e-business; Social consequences of e-business technologies.

UNIT - III: E-Business and Operations Management

Difference between purchase and procurement; Market solutions - sell-side, buy-side, and market place; Integration of product catalogue; Procurement service providing. Online Distribution Components of a distribution system; Characterization of online distribution; hybrid distribution networks; Model for electronic software distribution.

UNIT - IV: E-Payments

E-payment systems – An overview. B to C payments, B to B payments. Types of E- payment system – Credit card payment, debit cards, accumulating balance, online stored value payment systems, digital cash, digital (electronic) wallets, agile wallet, smart cards and digital cheques. Secure Electronic Transaction (SET) protocol. RFID Concepts.

UNIT - V: E-Business Marketing Technologies

E-Commerce and marketing B to B and B to C

marketing and branding strategies. Web transaction logs, cookies, shopping cart database, DBMS, SQL, data mining, CRM (customer relationship Management) system – permission marketing, affiliate marketing, viral marketing.