JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

22BBA501: INTERNATIONAL BUSINESS

BBA (Data Analytics) V Semester (R22)

Course Objectives:

To understand the modes, drivers and challenges of international business.
To get knowledge about different trade theories and FDI in the international business.
To understand the International Trade Policies and economic integration.
To learn about economic groups and multilateral trade agreements of the business.
To understand the strategies and of international business, forex management.

Course Outcomes:

To analyze the opportunities and challenges of International Business.
To understand different theories in trade, FDI and balance of a country.
To understand the trade policies of India and economic integration.
To analyze the various regional groups and trade agreements.
To apply International Business, in all the functional areas like finance, marketing, HR and products aspects.

UNIT - I: Introduction to International Business

Definition, Need & scope of International Business, Distinction between Domestic and International Business, Drivers of Globalization, Environmental Analysis, Approaches to International Business, Modes of entering International Business, Impediments in international Business, Opportunities and Challenges of International Business.

UNIT - II: International Trade Theories

Classical theories: Mercantilism, Absolute Advantage Theory, Comparative Advantage Theory and Factor endowment Theory; Modern theories: Country Similarity Theory, Product Life cycle theory, New Trade Cycle Theory and National Competitive advantage theory. India’s Foreign Trade, Foreign Direct Investment in India and Balance of Payments.

UNIT - III: International Business and Economic Integration

Economic Integration & its levels: Free Trade Agreement (FTA), Customs Union, Common market, Economic Union and Political Union. International Trade Policy of India.

UNIT - IV: Economic Groups & Trade Agreements

Regional Economic Groups: European Union, NAFTA, ASEAN, SAARC. Multilateral Trade agreements: GAAT, WTO, TRIPS, TRIMS and UNCTAD.

UNIT - V: International Business Strategy & Operations

International Business Strategy, types of strategies, strategy implementation process. International Production: Sourcing and vertical Integration; International Marketing: Brand Decisions; International Financial management: Forex market, International Monetary System, International financial markets and Export Financing; International HR Activities: HR Planning, Recruitment and selection of expatriates.