JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objectives:

• To understand the Design Thinking and its process to inspire students to be Innovators.
• To understand the causes of the problem and reformulate the tasks.
• To learn about empathy and its challenges in design Thinking.
• To clarify students the significance of Creativity and its various techniques.
• To develop Prototype, Testing Ideas, Implementing Design Thinking.

Course Outcomes

Students will be able to:

• Understand the approaches to plan a design thinking project.
• Learn about the various tasks and its need for formulation and reformulation.
• Learn the significance of mean end analysis.
• Apply creativity and analyze Ideas through thorough evaluation.
• Assess implementation and agility for design thinking.

UNIT - I: Introduction to Design Thinking

Design Thinking: Features - The Design Thinking Process - Principles of Design Thinking- Creating Ideal Conditions- Tolerating mistakes in Design Thinking- Planning a Design Thinking Project.

UNIT - II: The Problem Phase-I

Understanding the task – search for the causes of a problem through fish bone – Identifying knowledge gaps – Systematically Closing the Knowledge Gaps- Formulating and reformulating the tasks.

UNIT - III: The Problem Phase-II

Learning the meaning of Empathy - Empathy Map - Observing people in action Redefining the problem- Mean End Analysis- The Kano Model.

UNIT - IV: The Solution Phase

Creativity - The Creativity Process- Principles of Creativity- Factors for increasing creativity- Mind mapping, Brain Storming, Ideas Evaluation – Advantages and Barriers to ideas evaluation.

UNIT - V: Designing Prototypes

Prototype- developing and using prototypes effectively- Lean Startup Method for Prototype Development- Visualization and presentation techniques– Ten Successful factors for implementing the idea.

Suggested Readings:

• Christian Muller- Roterberg, Design Thinking for Dummies, John Wiley & sons, 2020.
• Idris Mootee, "Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School", John Wiley & Sons 2013.
• Hasso Plattner, Christoph Meinel and Larry Leifer (eds), "Design Thinking: Understand – Improve – Apply", Springer, 2011.
• Roger Martin, "The Design of Business: Why Design Thinking is the Next Competitive Advantage", Harvard Business Press, 2009.
• Falk Uebernickel, Walter Brenner, Design Thinking for Innovation Research and Practice(E Book), Springer International Publishing,2016.
• Christoph Meinel, Hasso Plattner, Larry Leifer, Design Thinking Understand – Improve – Apply (E Book), Springer Berlin Heidelberg, 2010. BBA SEMESTER – V