JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

22BBA601: FUNDAMENTALS OF STRATEGIC MANAGEMENT

BBA (Data Analytics) VI Semester (R22)

Course Objectives:

To understand the strategic policies and factors influencing the business.
To analyse the types of strategies and its implementation.
To apply the strategies tools and analysis in an organisation.
To evaluate the reasons for diversification, core competitiveness and competitive advantage.
To evaluate need for measuring performance and strategic control.

Course Outcomes:

To analyse the strategy policies and factors influencing the strategy of an organisation.
To formulate the organisational strategy and value system.
To evaluate the various analysis and tools in an organisation strategy.
To understand the core competence and competitive advantage of an organisation, need for diversification.
To analyse and apply tools for organisational performance management and control.

UNIT - I

Introduction: Concepts in SM, Objectives of SM, Strategic Policies in SM, Factors influencing Company Strategies, Developing a Strategic Vision.

UNIT - II

Types of Strategies: Generic Strategies- Formulating a strategy – Types of Strategies – Offensive Strategy, Defensive Strategy, Exit and Entry Barriers, Impact of organizational Values on Strategy.

UNIT - III

Analysis and Tools: Industry and Competitive Analysis, Methods, Evaluating Company Resources and Capabilities, SWOT Analysis, Impact Matrix and the Experience Curve.

UNIT - IV

Implementing and Diversification: Strategy and Structure, Strategy and Leadership, Operationalising and Institutionalizing Strategy, Strategic Change: Mergers and Acquisitions, Different Types of Diversification Strategies, Core Competence and Competitive Advantage.

UNIT - V

Strategic Control: Control Measuring Performance – Role of the Strategist – Using Qualitative and Quantitative Evaluation, Challenges in Measuring Performance –Evaluation and Control of strategies in MNC’s (diversified companies).