JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objectives:

• To exposes the students, facets of business administration in the new economic environment.
• The manufacturing management.
• Social and behaviour aspects of pharmacy: Pharmaceutical outcomes, Pharmacoeconomics and Pharmacovigilance.

Course Outcome

At the end of the course, these students will be familiarized with the above all

areas.

UNIT - I

Features of Business Organisations & New Economic Environment: Characteristic features of Business, Features and evaluation of Sole Proprietorship, Partnership, Joint Stock Company, Public Enterprises and their types, Changing Business Environment in Post- Liberalisation scenario.

UNIT - II

Manufacturing Management: Goals of Production Management and Organisation – Production, Planning and Control – Plant location –Principles and Types of Plant Layout-Methods of production (Job, batch and Mass Production), New Product Development. Work Study –Basic procedure involved in Method Study and Work Measurement-Statistical Quality Control: X chart, R chart, c chart, p chart, (simple Problems), Acceptance Sampling, Deming’s contribution to quality.

UNIT - III

Social Pharmacy: Social uses of drugs; Abuse of prescription drugs. Behavioral Pharmacy: Compliance / Adherence to medications. Introduction to pharmacoeconomics: Definitions of Efficacy; Comparative cost effectiveness ratios; Comparative Clinical Effectiveness and cost Benefit ratios. Pharmaceutical Outcomes (Quality of life concepts) History of Pharmaceutical out comes movements in India and abroad. Pharmaceovigilence / Pharmacoepidemiology: Present status in India; State and Central initiatives; Reporting of Adverse Drug Reactions; Prescribed format for reporting Adverse Drug Reactions; Irrational Drug Combinations, CDSCO: List of Drugs banned by Government of India and other State Governments.

UNIT - IV

Organisation of Distribution and Marketing: Functions of Marketing, Marketing ix, Marketing Strategies based on Product Life Cycle., Channels of distribution –Factors influencing channels of distribution, sales organization and sales promotion.

UNIT - V

Pharma Industry: Growth of pharma industry in India – current status and its role in building national economy and national health – Structure of pharma industry in India – PSUs in pharma industry – Progress in the manufacture of basic drugs, synthetic and drugs of vegetable origin. Export and import of drugs and pharmaceuticals – Export and import Trade.

R16 B.PHARMACY IV YEAR

TEXT BOOK

• 1. Aryasri and Subbarao, Pharmaceutical Administration, TMH.
• 2. Smarta, Strategic Pharma Marketing.
• 3. Pharmaceutical Industrial Management by G.Vidya Sagar.

REFERENCES

• 1. Subbarao Chaganti, Pharmaceutal Marketing in India – Concepts and Strategy Cases, Pharma Book Syndicate.
• 2. Pharmacy administration by G. Vidya Sagar. R16 B.PHARMACY IV YEAR