JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Overview

Scope: This course will prepare the young pharmacy student to interact effectively withdoctors, nurses, dentists, physiotherapists and other health workers. At the end of this course the student will get the soft skills set to work cohesively with the team as a team player and will add value to the pharmaceutical business.

Course Objectives

Upon completion of the course the student shall be able to

• Understand the behavioral needs for a Pharmacist to function effectively in the areas of pharmaceutical operation
• Communicate effectively (Verbal and Non-Verbal)
• Effectively manage the team as a team player
• Develop interview skills
• Develop Leadership qualities and essentials

UNIT - I

Communication Skills: Introduction, Definition, The Importance of Communication, The Communication Process – Source, Message, Encoding, Channel, Decoding, Receiver, Feedback, Context Barriers to communication: Physiological Barriers, Physical Barriers, CulturalBarriers, Language Barriers, Gender Barriers, Interpersonal Barriers, Psychological Barriers, Emotional barriers Perspectives in Communication: Introduction, Visual Perception, Language, Otherfactors affecting our perspective - Past Experiences, Prejudices, Feelings, Environment

UNIT - II

Elements of Communication: Introduction, Face to Face Communication - Tone ofVoice, Body Language (Non-verbal communication), Verbal Communication, Physical Communication Communication Styles: Introduction, The Communication Styles Matrix with examplefor each -Direct Communication Style, Spirited Communication Style, Systematic Communication Style, Considerate Communication Style

UNIT - III

Basic Listening Skills: Introduction, Self-Awareness, Active Listening, Becoming anActive Listener, Listening in Difficult Situations Effective Written Communication: Introduction, When and When Not to Use WrittenCommunication - Complexity of the Topic, Amount of Discussion’ Required, Shades of Meaning, Formal Communication Writing Effectively: Subject Lines, Put the Main Point First, Know Your Audience, Organization of the Message

UNIT - IV

Interview Skills: Purpose of an interview, Do’s and Dont’s of an interview Giving Presentations: Dealing with Fears, Planning your Presentation, Structuring Your Presentation, Delivering Your Presentation, Techniques of Delivery

UNIT - V

Group Discussion: Introduction, Communication skills in group discussion, Do’s andDont’s of group discussion

TEXT BOOKS

(Latest Editions)

• 1. Basic communication skills for Technology, Andreja. J. Ruther Ford, 2nd Edition, Pearson Education, 2011
• 2. Communication skills, Sanjay Kumar, Pushpalata, 1stEdition, Oxford Press, 2011
• 3. Organizational Behaviour, Stephen.P. Robbins, 1stEdition, Pearson, 2013
• 4. Brilliant- Communication skills, Gill Hasson, 1stEdition, Pearson Life, 2011
• 5. The Ace of Soft Skills: Attitude, Communication and Etiquette for success, GopalaSwamy Ramesh, 5thEdition, Pearson, 2013
• 6. Developing your influencing skills, Deborah Dalley, Lois Burton, Margaret, Green hall, 1st Edition Universe of Learning LTD, 2010
• 7. Communication skills for professionals, Konarnira, 2ndEdition, New arrivals – PHI, 2011
• 8. Personality development and soft skills, Barun K Mitra, 1stEdition, Oxford Press, 2011
• 9. Soft skill for everyone, Butter Field, 1st Edition, Cengage Learning India pvt.ltd, 2011
• 10. Soft skills and professional communication, Francis Peters SJ, 1stEdition, McGraw Hill Education, 2011
• 11. Effective communication, John Adair, 4thEdition, Pan Mac Millan,2009
• 12. Bringing out the best in people, Aubrey Daniels, 2ndEdition, McGraw Hill, 1999
• 13. Rao Bhaskara, Communication Skills, BS Publications