JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objectives

This course aims to further develop students’ competency in producing

dynamic and creative graphic solutions for multimedia productions. It provides students with the basic concepts and techniques of interactive authoring. It also introduces students with the advanced scripting skills necessary for implementing highly interactive, rich internet applications using multimedia technologies and authoring tools. Students will develop aesthetic value and competencies in multimedia authoring. Artistic visual style and layout design are stressed, as well as the editing and integration of graphic images, animation, video and audio files. The course allows students to master industry-wide software and technologies to create highly interactive, rich internet applications.

Course Outcomes:

• Ability to design a short films and teaching material for better understanding.
• Ability to apply different multimedia development tools to produce web based and stand-alone user interfaces.

UNIT - I

Fundamental concepts in Text and Image: Multimedia and hypermedia, World Wide Web, overview of multimedia software tools. Graphics and image data representation graphics/image data types, file formats, Color in image and video: color science, color models in images, color models in video.

UNIT - II

Fundamental concepts in video and digital audio: Types of video signals, analog video, digital video, digitization of sound, MIDI, quantization and transmission of audio. Multimedia Data Compression: Lossless compression algorithms, Lossy compression algorithms, Image compression standards.

UNIT - III

Basic Video compression techniques, Case study: MPEG Video Coding I, Basic Audio compression techniques, Case study: MPEG Audio compression. Web 2.0 What is web 2.0, Search, Content Networks, User Generated Content, Blogging, Social Networking, Social Media, Tagging, Social Marking, Rich Internet Applications, Web Services, Mashups, Location Based Services, XML, RSS, Atom, JSON, and VoIP, Web 2.0 Monetization and Business Models, Future of the Web.

R16 B.TECH ECM.

UNIT - IV

Rich Internet Applications(RIAs) with Adobe Flash : Adobe Flash- Introduction, Flash Movie Development, Learning Flash with Hands-on Examples, Publish your flash movie, Creating special effects with Flash, Creating a website splash screen, action script, web sources. Rich Internet Applications (RIAs) with Flex 3 - Introduction, Developing with Flex 3, Working with Components, Advanced Component Development, Visual Effects and Multimedia.

UNIT - V

Ajax- Enabled Rich Internet Application : Introduction, Traditional Web Applications vs Ajax Applications, Rich Internet Application with Ajax, History of Ajax, Raw Ajax example using xml http request object, Using XML, Creating a full scale Ajax Enabled application, Dojo Tool Kit.

TEXT BOOKS:

• 1. Fundamentals of Multimedia by Ze-Nian Li and Mark S. Drew PHI Learning, 2004 UNITS 1,2,3
• 2. AJAX, Rich Internet Applications, and Web Development for Programmers, Paul J Deitel and Harvey M Deitel, Deitel Developer Series, Pearson Education. UNITS 4,5

REFERENCE BOOKS:

• 1. Professional Adobe Flex 3, Joseph Balderson, Peter Ent, et al, Wrox Publications, Wiley India, 2009.
• 2. Multimedia Communications: Applications, Networks, Protocols and Standards, Fred Halsall, Pearson Education, 2001, rp 2005.
• 3. Multimedia Making it work, Tay Vaughan, 7th edition, TMH, 2008.
• 4. Introduction to multimedia communications and Applications, Middleware, Networks, K. R. Rao, Zoran, Dragored, Wiley India, 2006, rp. 2009.
• 5. Multimedia Computing, Communications & Applications, Ralf Steinmetz and Klara Nahrstedt, Pearson Education, 2004
• 6. Principles of Multimedia, Ranjan Parekh, TMH, 2006.
• 7. Multimedia in Action, James E. Shuman, Cengage Learning, 198, rp 2008.
• 8. Multimedia Systems design, Prabhat K. Andleigh, Kiran Thakrar, PHI, 1986.
• 9. Multimedia and Communications Technology, Steve Heath, Elsevier, 1999, rp 2003.
• 10. Adobe Flash CS3 Professional, Adobe press, Pearson Education, 2007.
• 11. Flash CS3 Professional Advanced, Russel Chun, Pearson Education, 2007.
• 12. Flash CS5, Chris Grover, O’Reilly, SPD, 2010.
• 13. SAMS teach yourself Adobe flash CS3, Pearson Education, 2007.
• 14. Flex 4 Cookbook, Joshua Noble, et.al, O’Reilly, SPD 2010.
• 15. Flex3 – A beginner’s guide, Michele E. Davis, Jon A. Phillips, TMH, 2008.
• 16. Mastering Dojo, R. Gill, C. Riecke and A. Russell, SPD.