JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

UNIT - I

Strategic Management – Introduction to Strategic Management, developing a strategic Vision, Mission, Goals of an organization, Strategic Policies, Role of Strategists in Decision Making, Strategists at various management levels, Types of Strategies, Process of Strategic Management, Benefits of Strategic Management, Ethics in Strategic Management and Strategic Intent.

UNIT - II

Strategy Analysis: Strategy Analysis and its Importance, Environmental Scanning -Internal and External Variables, Concept of value chain, SWOT analysis, ETOP: A technique of diagnosis, decision making on environmental information, Gap analysis. Core Competence of Organizations, Resource Allocation, Capabilities and Competencies, Competitive Advantage, Sustainable Competitive Advantage.

UNIT - III

Strategy Formulation: Process in Strategy Formulation, Strategy formulation at Corporate levels, Directional Strategy, Growth Strategy, Financial Strategy, Marketing Strategy, R&D Strategy, Cooperative Strategy, Distinctive competitiveness, Human Resource Management Strategy & Information Technology Strategy, Strategic choice & its process.

UNIT - IV

Strategy Implementation: Strategy Implementation and its Stages, Developing programs, Budgets and procedures, Reengineering and strategy Implementation, Corporate Governance, Strategic Leadership. Resource allocation, Designing organisational structure-Designing Strategic Control Systems-Organizational Culture and values -their Impact on Strategy, Planning systems for implementation.

UNIT - V

Strategic Control and Evaluation: Strategy Evaluation, Strategic Control, Participants in strategic Evaluation and control, difference between Strategic Control and Operational Control, Concept of Synergy and its significance, Key Stakeholder’s Expectations, Dealing with Strategic Management in a new globalised economy.

TEXT BOOKS:

• 1. Adrian & Alison, Strategic Management: Theory & Applications, Oxford University Press, 2010.
• 2. Azar Kazmi, Adela Kazmi, Strategic Management -| Fifth Edition Paperback – 10, McGraw Hill Education, December 2020.
• 3. Frank T. Rothaermel, Strategic Management - 3rd edition, 2017, McGraw-Hill Publishing

REFERENCE BOOKS:

• 1. Fred R. David, Strategic Management: Concepts and cases, Pearson, 2017, 16th Edition.
• 2. G.V. Satya Sekhar, Business Policy and Strategic Management, Paperback – International Publishing House Pvt, Ltd, 30 December 2013.
• 3. John A Pearce II & Richard B Robinson, Jr: Strategic Management: Formulation, Implementation & Control, TMH.
• 4. Michael Porter, Competitive Advantage: Creating and Sustaining Superior Performance, NY Free Press, 1985 (republished in 1998).
• 5. N. Chandrasekaran & P.S. Ananthanarayanan, Strategic Management Paperback – 1, Oxford University Press, January 2010.
• 6. Thomas L. Wheelen and J.David Hunger: Concepts in Strategic Management and Business Policy, Pearson 12th Edition, 2010.
• 7. Strategic Management- Analysis, Implementation, Control by A Nag, Vikas Publications, 2011.