JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objective

To understand the Management Concepts, applications of Concepts in Practical

aspects of business and development of Managerial Skills for Engineers.

Course Outcome

The students understand the significance of Management in their Profession. The

various Management Functions like Planning, Organizing, Staffing, Leading, Motivation and Control aspects are learnt in this course. The students can explore the Management Practices in their domain area.

UNIT - I

Introduction to Management: Evolution of Management, Nature & Scope-Functions of Management- Role of Manager-levels of Management-Managerial Skills - Challenges-Planning-Planning Process- Types of Plans-MBO

UNIT - II

Organization Structure & HRM: Organization Design-Organizational Structure-Departmentation– Delegation-Centralization - Decentralization-Recentralization-Organizational Culture- Organizational climate- Organizational change Human Resource Management-HR Planning - Recruitment & Selection - Training & Development- Performance appraisal - Job satisfaction-Stress Management Practices

UNIT - III

Operation Management: Introduction to Operations Management-Principles and Types of Plant Layout-Methods of production (Job Batch and Mass production) - Method study and Work Measurement-Quality Management - TQM-Six sigma - Deming’s Contribution to Quality - Inventory Management – EOQ - ABC Analysis - JIT System-Business Process Re-engineering (BPR)

UNIT - IV

Marketing Management: Introduction to Marketing-Functions of Marketing-Marketing vs. Selling- Marketing Mix - Marketing Strategies - Product Life Cycle - Market Segmentation -Types of Marketing - Direct Marketing-Network Marketing - Digital Marketing-Channels of Distribution - Supply Chain Management (SCM)

UNIT - V

Project Management: Introduction to Project Management-steps in Project Management - Project Planning - Project Life Cycle-Network Analysis-Program Evaluation & Review Technique (PERT)- Critical Path Method (CPM) - Project Cost Analysis - Project Crashing - Project Information Systems

TEXT BOOKS:

• 1. Management Essentials, Andrew DuBrin, 9e, Cengage Learning, 2012.
• 2. Fundamentals of Management, Stephen P.Robbins, Pearson Education, 2009.
• 3. Essentials of Management, Koontz Kleihrich, Tata Mc - Graw Hill.
• 4. Management Fundamentals, Robert N Lussier, 5e, Cengage Learning, 2013.
• 5. Industrial Engineering and Management: Including Production Management, T.R.Banga, S.C Sharma , Khanna Publishers.