JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

UNIT - I

Introduction to Entrepreneurship: Definition of Entrepreneur Entrepreneurial Traits. Entrepreneur vs Manager, creating and starting the venture: sources of new ideas, method of generating ideas, creative problem solving – writing business plan, evaluating business plans. Launching formalities.

UNIT - II

Financing and Managing the new ventures: sources of capital, record keeping, recruitment, motivating and leading teams, financial controls. Marketing and sales controls. E commerce and Entrepreneurship, internet advertising – new venture expansion strategies and issues.

UNIT - III

Industrial Financial Support: schemes and functions of directorate of industries, District industries centre (DICs) Industrial development corporation (IDC), State Financial corporation (SFCs), small scale industries development corporation (SSIDCs) Khadhi and village industries commission (KVIC) Technical Consultancy organisation (TCO), Small industries service institute (SISI), national small industries corporation (NSIC), small industries development bank of india (SIDBI).

UNIT - IV

Production and marketing management: Thrust areas of production management, selection of production techniques, plant utilisation and maintenance, designing the work place, inventory control, material handling and quality control. Marketing functions, market segmentation market research and channels of distribution, sales promotion and product pricing.

UNIT - V

Labour legislation, salient provision of health, safety, and welfare under Indian factories Act, Industrial dispute act, employees state insurance act, workmen’s compensation act and payment of bonus act .

TEXT BOOKS:

• 1. Robert Hisrich, & Michael Peters: Entrepreneurship, TMH, 2009.
• 2. Dollinger: Entrepreneurship, Pearson, 2009.

REFERENCE BOOKS:

• 1. Vasant Desai, Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House, 2009.
• 2. Harvard Business Review on Entrepreneurship, HBR Paper Back.
• 3. Robert J. Calvin: Entrepreneurial Management, TMH, 2009.
• 4. Gurmeet Naroola: The entrepreneurial Connection, TMH, 2009.
• 5. Bolton & Thompson: Entrepreneurs—Talent, Temperament and Techniques, Butterworth Heinemann, 2009.
• 6. Agarwal: Indian Economy, Wishwa Prakashan 2009.
• 7. Dutt & Sundaram: Indian Economy, S. Chand, 2009.
• 8. B D Singh.: Industrial Relations & Labour Laws, Excel, 2009.
• 9. Aruna Kaulgud: Entrepreneurship Management by, Vikas publishing house, 2009.
• 10. Essential of entrepreneurship and small business management by Thomas W. Zimmerer & Norman M. Searborough, PHI-2009.
• 11. ND Kapoor: Industrial Law, Sultan Chand & Sons, 2009.