JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objective

To understand the basic statistical tools for analysis & interpretation of qualitative

& quantitative data. Learning outcome: Students will be able to understand a) Conceptual overview of Research b) To apply, analyze various simple & advanced statistical tools c) to apply the principles of research methodology for various projects. ***

UNIT - I: Introduction to Research - Types of Research, Research Process-Conceptualization of

variables and Measurement – Types and measurement of variables – Reliability and validity in measurement of variables- sources of error in measurement- Ethics in business research.

UNIT - II: Research design - Research Problem- purpose of Research design, Types of Research

Design- Experimental research design, Research Design for cross sectional, longitudinal studies, Research design for action research – Characteristics of the good research design. Data Collection Methods & Tools: Types of Data, Sources and Instruments for data, Guidelines for questionnaire, Sampling and its application.

UNIT - III: a) Tabulation of Univariate, Bivariate and multivariate data, Data classification and

tabulation, Diagrammatic and graphical representation of data. One dimensional, two dimensional and three-dimensional diagrams and graphs

• b) Small Sample Tests - t-Distribution-properties and applications, testing for one and two means, paired t-test.

UNIT - IV: a) Analysis of Variance - One Way and Two-Way ANOVA (with and without Interaction)

Chi-Square distribution: Test for a specified Population variance, Test for Goodness of fit, Test for Independence of Attributes.

• b) Correlation Analysis- correlation, limits for coefficient of Correlation, Karl Pearson’s coefficient of correlation, Spearman’s Rank correlation, Linear and Multiple regression analysis, Discriminant analysis, Exploratory Factor Analysis. Introduction to Structural Equation Modeling, Cluster Analysis and Conjoint Analysis.

UNIT - V: Time Series Analysis and Report Writing

• a) Components, Models of Time Series–Additive, Multiplicative and Mixed models; Trend Analysis- Free hand curve, Semi averages, moving averages, Least Square methods and Index numbers – introduction, Characteristics and uses of index numbers, types of index numbers, unweighted price indexes, weighted price indexes, Tests of adequacy and consumer price indexes.
• b) Importance of Report writing, Types of Research Reports, Report Preparation and presentation, Report structure, Report formulation, Guides for effective documentation, Research Briefings. Referencing styles and citation in Business Management Research.

Suggested Readings:

• Donald R Cooper, Pamela S. Schindler, Business Research Methods, Tata Mc Graw Hill, 12e, 2019.
• William G Zikmund, Barry J Babin, Jon C. Carr, Atanu Adhikari, Mitch Griffin , Barry J. Babin, Business Research Methods Cengage Learning, 2012.
• Prahalad Mishra, Business Research Methods, Oxford University Press, 2015.
• Naval Bajpai, Business Research Methods, Pearson Publications, 2e 2017.
• S.P. Gupta, Statistical Methods, Sultan Chand &Sons, 2018.
• P.C. Tulsian, Bharat Jhunjhunwala, Business Statistics, S. Chand, 2016.