JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objective

To understand the importance of technology in conduct of business.

Learning Outcome

Student will be able to understand: a) Importance of Technological Innovation

• b) Importance of Research and development in technology management
• c) Forecasting of Technology *****

UNIT - I: The Process of Technological Innovation

The need for a Conceptual Approach,

Technological Innovation as a Conversion Process, Factors Contributing to Successful Technological Innovation, Characteristics of Innovative firms, Dynamics of diffusion, A model of Innovation Adoption, Factors that drive the process of diffusion.

UNIT - II: Technology Strategy

Collaborative Arrangements in domains of Technology Strategy,

Risks of Collaborative Activity, Evolution of Technology Appropriation principles, External Sourcing of Technological Capability, Productivity of in-house R& D, influence of Environmental Trends

UNIT - III: Research and Development

Programme Planning and Control, Portfolio Planning, Project

Planning and Control, Project Termination, Resource Allocation and Management- New Product Development: New Product Development as a Competitive Strategy, Market Research For Developing New Products, Commercialization of Research Outcomes, Industrial Design, Product Architecture and Design For Manufacture, Developing Indigenous Substitute For Raw Materials.

UNIT - IV: Technological Forecasting for Decision Making

Technological Forecasting, Forecasting

System Inputs and Outputs, Classification of Forecasting Techniques, Organization for Technological Forecasting. Transfer of Technology: Modes of technology transfer, Price of technology transfer, Negotiation for price of MOT.

UNIT - V: Technological Intelligence

Levels of Technological Intelligence, External Vs Internal

Technological Intelligence, Mapping Technological Environment, Mechanism for Data Collection, Analytic Tools, Managing Environmental Analysis in organizations, Contemporary challenges in mapping the technology environment.

Suggested Readings:

• Tarek Khalil, Management of Technology -The Key to Competitiveness and Wealth, Tata McGraw Hill, Boston, 2015.
• V. K. Narayanan, Managing Technology and Innovation for Competitive Advantage, Pearson Education, 2015.
• Norma Harison and Samson, Technology management – Text and cases, TMH, 2015
• Shane, Technology Strategy for Managers and Entrepreneurs, Pearson, 2015.
• Khandwala, Corporate Creativity, TMH, 2015.
• Lucy C. Morse, Daniel L. Babcock: Managing Engineering and Technology,6e, Pearson.