JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objective

To understand the International Business theories and methods, Economic

Environment, Strategic and Operational issues of IB.

Learning Outcome

Students will be able to understand a) Importance of International Business b)

International Trade theories c) International Economic environment d) Strategic and operational issues of IB. *****

UNIT - I: Introduction to International Business- Need for International Business- Drivers of

Globalization- Distinction between Domestic and International Business- International Business Approaches - Modes of International Business - Impediments in international Business- Opportunities and Challenges of International Business - Multi National Corporation (MNCs) - International Business Environment- Cultural, Political and Technological Environment.

UNIT - II: International Trade Theories

Mercantilism- Absolute Advantage Theory- Comparative

Advantage Theory- Product Life cycle theory- New Trade Cycle theory- National Competitive advantage- India’s Foreign Trade- Foreign Direct Investment in India- Balance of Payments.

UNIT - III: International Business and Economic Integration

Levels of Economic Integration

Benefits and Challenges of Economic Integration- Free Trade Agreement (FTA)- The Customs Union, The Common market, The Economic Union. Arguments surrounding Economic Integration, Regional Economic Groups, European Union, NAFTA, ASEAN, SAARC. Multilateral Trade agreements- GAAT, WTO, TRIPS and TRIMS, UNCTAD. International Trade Policy of India.

UNIT - IV: Strategy and Structure of International Business

Environmental Analysis, Value Chain

Analysis, Types of Strategies, Strategy Implementation Process, Control and Evaluation, Strategic Alliances- Nature, Benefits, Pitfalls of Strategic Alliances, Scope of Strategic Alliance, Alliance development process, Economic Considerations for Strategic alliances. Organizational Design- Factors influencing organizational Structure – organizational Structures- Choosing a structure, issues in Global Organizational Design.

UNIT - V: International Business Operations

Issues involving International Production- Sourcing

and vertical Integration, - Major activities in International Marketing- Brand Decisions- Issues of International Financial management- Forex market, International Monetary System, International Financial Markets- Export Financing- Managing International HR Activities- HR Planning, Recruitment and selection, Expatriate Selection. Cross Cultural Issues in International Business.

Suggested Readings:

• Michael R. Czinkota, Iika A. Ronkainen, Michael H. Moffett, International Business, 7e, Cengage Learning, 2008.
• K Ashwatappa, International Business, 6e, Mc Graw Hill, 2015.
• Sanjay Misra, P.K. Yadav, International Business, PHI, 2009.
• Charles W. L Hill, G. Thomas M Hult, Rohit Mehtani, International Business,11e, Mc Graw Hill, 2019.
• Rakesh Mohanh Joshi, International Business, Oxford University Press, 2009
• Subba Rao, International Business, Himalaya Publications, 2007