JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objective

To provide a Strategic orientation in conduct of the business.

Learning Outcome

Students will be able to understand a) Strategic management concepts b) Tools

and Techniques for Strategic analysis c) Strategies for competing in globalised markets d) Strategy Evaluation and Control. *****

UNIT - I: Introduction - Concepts in Strategic Management, Strategic Management Process,

developing a strategic vision, Mission, Objectives, Policies – Factors that shape a company’s strategy, Environmental Scanning: Industry and Competitive Analysis – Methods. Evaluating company resources and competitive capabilities – SWOT Analysis – Value Chain Analysis and Competitive advantage.

UNIT - II: Tools and Techniques for Strategic Analysis - Porter's Five Force Model, BCG Matrix,

GE Model, TOWS Matrix, IE Matrix, The Grand Strategy Matrix. Market Life Cycle Model - and Organizational Learning, Impact Matrix and the Experience Curve, Generic Strategies- Strategy Formulation - Types of Strategies – offensive strategy, defensive strategy, Exit and entry barriers - Tailoring strategy to fit specific industry and company situations.

UNIT - III: Strategy Implementation

Strategy and Structure, Strategy and Leadership, Strategy and

culture connection - Operationalizing and institutionalizing strategy - Strategies for competing in Global markets and internet economy - Organizational Values and their impact on Strategy – Resource Allocation as a vital part of strategy – Planning systems for implementation.

UNIT - IV: Turnaround and Diversification Strategies

Turnaround strategy - Management of

Strategic Change, strategies for Mergers, Acquisitions, Takeovers and Joint Ventures, Alliances and cooperative - Diversification Strategy: firms diversify, different types of diversification strategies, the concept of core competence, strategies and competitive advantage in diversified companies and its evaluation. International Strategies.

UNIT - V: Strategy Evaluation and control – Establishing strategic controls for Measuring

performance – appropriate measures- Role of the strategist – using qualitative and quantitative benchmarking to evaluate performance - strategic information systems – problems in measuring performance – Guidelines for proper control- Strategic surveillance -strategic audit - Strategy and Corporate Evaluation and feedback in the Indian and international context.

Suggested Readings:

• Hitt & Ireland el al., Strategic Management: A South Asian Perspective, Cengage Learning, 9e, 2013.
• Gregory Dess and G.T. Lumpkin: Strategic Management – Creating Competitive Advantage, TMH, 2009.
• Mason A.Carpenter, Wm Gerard Sanders, Prashant Salwan: Strategic Management A Dynamic Perspective, Pearson, 2e, 2017
• V.S.P. Rao, V. Hari Krishna; Strategic Management, 1e, Excel Books, 2012
• Adrian & Alison, Strategic Management: Theory & Applications, Oxford University Press, 2010.
• S K Sarangi, Modern Strategic Management, Everest Publishing, 2012.
• Thompson & Strickland: Strategic Management, Concepts and Cases. TMH, 2009.