JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

22MBA06C: SUSTAINABILITY MANAGEMENT

MBA I Semester (R22)

Course Objectives:

To highlight the importance of Business Sustainability Management.
To impart knowledge of various aspects in Environment and Economic Sustainability.
To explain Sustainability Process and its strategies.
To elucidate on the importance of Sustainability in Urban Metabolism.
To appreciate the importance of Market and Sustainability.

Course Outcomes

Students will be able to

Understand the importance of Climate change and global warming.
Learn about environment pollution and sustainability, economic approaches to sustainable development.
Assess the steps in sustainable planning for competitive advantage.
Understand sustainable and circular value chain, sustainability marketing.
Appreciate the relevance of Market Sustainability.

UNIT - I: Sustainability and Business

Introduction to Sustainability, Triple Bottomline Approach,

Global Reporting Initiative (GRI) Guidelines, Sustainability and Responsibility, Sustainability Framework, Business Engagement with Sustainability, Climate Change and Global Warming, Sustainability Development, Five Steps to Successful Engagement, Difference between Corporate Social Responsibility (CSR) and Sustainability, Current Major Sustainability Trends.

UNIT - II: Environment and Economic Sustainability

The Environment and Economic Growth

Linkage, Impact of Transport Infrastructure Development, Interconnection of the Environment and Economic Development, Environment Pollution and Sustainability, Economic Approaches to Sustainable Development.

UNIT - III: Sustainability Process and Strategies

Process to Achieve Sustainability, Working with

Processes, Process Approach and Control, Resource Management, Officious Strategy, Effective Processes, Efficient Processes, Sustainability Strategies, Steps in Sustainability Strategy Formulation, Steps in Sustainable Planning, Unsustainable Take-Make-Waste Business Models, Sustainable Models, Sustainability Self-Assessment by Sectors and Functions.

UNIT - IV: Sustainability in Urban Metabolism

Introduction, Sustainable and Circular Value Chain,

Systemic Perspective on Value Creation, Emergence and Dynamics of Circular Value Systems, Materials and Methods, Territorial Analysis, Natural Capital, Human Capital, Economic and Manufacture Capital, Social Capital, Cultural Capital, Consequential Lifecycle Assessment.

UNIT - V: Market and sustainability

Introduction, Defining Human Needs, Material Services and

Characteristics, Integrating Material Services, Sustainability Marketing Mix, Benefits of Sustainability Marketing, Strategy for Sustainability Marketing, Sustainable Consumer Behaviour, Segmentation, Positioning, Competitive Advantage, Sustainability Reporting, Importance of Trust, Sustainability Reporting Guidelines.