JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

22MBA07 BUSINESS COMMUNICATION LAB

MBA I Semester (R22)

Course Objectives:

To demonstrate the importance various modes of communication and their applications in business.
To develop Business Writing skills with practice of writing letters and improving the readability of written communication.
To highlight the importance of writing business reports and proposals.
To impart knowledge and skills necessary for development of verbal (speech & presentation) and non-verbal (body language) skills.
To orient on the contemporary aspects in communication.

Course Outcomes

Students will be able to

Appreciate the importance and influence of Business Communication and learn its applications for the purpose of self-development.
Learn by practice of writing a variety of formal and informal letters & e-mails and reports and improve the readability of written documents
Identify the intricacies of writing Business Reports and Proposals
Develop verbal (oral) skills by giving presentations and participating in group discussions; appreciate the impact of body language in the process of communication
Polish their etiquette, improve telephonic skills and appreciate the need for culture in maintenance of public relations.

UNIT - I: Introduction

Introduction to Business Communication, Communication Barriers,

Communication Media Choices, Inter-cultural and Team Communication, Interpersonal Communication: Respecting Social Protocol, Networking and Socializing Professionally, Non-Verbal Communication, Listening, Communication through social media, Business Meetings.

UNIT - II: Developing Business Writing Skills

Process of Writing, Drafting, Revising Visuals,

Editing, Proofreading and Formatting, Writing Positive and Neutral Messages, Persuasive Messages, Bad News Messages, Business Letter Writing, Kinds of Business Letters, Communicating with E-Mail and Memos. Improving Readability of Written Communication using Gunning Fog Index.

UNIT - III: Business Reports and Proposals

Writing the Report, Planning the Report, Steps in

Writing Business Reports, Parts of a Report, Corporate Report and Business Proposal, Citing Sources.

UNIT - IV: Oral and Employment Communication

The Role of Business Presentations, Planning

and Organizing Presentations, Team Presentations, Online Presentations. Understanding Yourself, Career, Goal Setting, Preparing Resume, Resume Formats, Writing Covering Letters, and Enquiry Mails, Preparing for the Job Interview.

UNIT - V: Contemporary Aspects in Communication

Business Etiquette, Developing Professional

Telephone Skills, Mass Media, Public Relations Management, Cross Cultural and Global Communication, Communication in Information Technology, e-Business related Operations.