JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objectives:

• To understand the Entrepreneurial process and also inspire them to be Entrepreneurs.
• To highlight importance of entrepreneurial motivational behavior, entrepreneurial competencies, entrepreneurial Stress.
• To elucidate on the opportunities and challenges of entrepreneurship
• To clarify students the significance of Principles, process of Design Thinking.
• To educate on Development of Prototypes, Testing Ideas and Implementing Design Thinking.

Course Outcomes

Students will be able to:

• Understand the approaches to entrepreneurship.
• Learn about the individual entrepreneurial mind-set and Personality.
• Learn the significance of Feasibility Analysis, Industry, competitor analysis, new venture development.
• Understand the principles of implementation of Design Thinking.
• Appreciate the relevance of Creativity in the process of implementation of Design Thinking

UNIT - I: Understanding Entrepreneurial Mindset

The Evolution of Entrepreneurship, Qualities, Skills,

Functions of Entrepreneurs, Types of Entrepreneurs, Approaches to Entrepreneurship, Process Approach, Role of Entrepreneurship in Economic Development. The individual Entrepreneurial Mindset and Personality: The Entrepreneurial Journey, Stress and the Entrepreneur, The Entrepreneurial Ego, Entrepreneurial Motivations, Motivational Cycle, Entrepreneurial Motivational Behavior, Entrepreneurial Competencies, Entrepreneurial Stress.

UNIT - II: Strategic Perspectives in Entrepreneurship

Strategic Planning, Strategic Actions, Strategic

Positioning, Business Stabilization, Building the Adaptive Firms, Understanding the Growth Stage, Internal Growth Strategies and External Growth Strategies, Unique Managerial Concern of Growing Ventures.

UNIT - III: Opportunities and Challenges of Entrepreneurship

Initiatives by the Government of India

to Promote Entrepreneurship, Social and Women Entrepreneurship. Feasibility Analysis, Industry and Competitor Analysis, Formulation of the Entrepreneurial Plan, The Challenges of New Venture Start- ups, Developing an Effective Business Model, Blue and Red Ocean Strategies, Sources of Finance, Critical Factors for New venture Development, Evaluation Process. Intellectual Property Protection: Patents, Copyrights, Trademarks and Trade Secrets, Avoiding Trademark Pitfalls.

UNIT - IV: Design Thinking – An Introduction

Principles of Design Thinking, Process of Design

Thinking, planning a Design Thinking Project, Understanding of the Problem, Problem Analysis, Reformation of the Problem, Empathetic Design Methods.

UNIT - V: Prototype, Testing Ideas, Implementing Design Thinking

Creativity, Creativity Process,

Creativity Techniques, Business Idea, Evaluation of Ideas, Kano Method, Finding Gaps in the Market Place, Prototype, Lean Startup Method, Visualization, Presentation Techniques, Desirability Testing, Methods to Initiate Ventures, Creating New Ventures, Acquiring an Established Venture, Franchising, Advantages and Disadvantages, Implementing Design Thinking, Agility for Design Thinking.

Suggested Readings:

• Devayani M. Lal, Design Thinking, Sage Publications, 1e, 2021.
• Ali J Ahmed, Punita Bhatt, Lain Acton, Entrepreneurship in Developing and Emerging Economies, Sage Publications, 1e, 2019.
• Christian Mueller- Roterberg, Handbook of Design Thinking –Tips and Tools for how to design Thinking, Independently Published, US, 2018.
• Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd, Entrepreneurship, Mc Graw Hill, 10e,2018.
• Bruce R. Barringer/ R. Duane Ireland, Entrepreneurship Successfully launching new ventures, 4e, Pearson, 2015.
• D F Kuratko and T V Rao, Entrepreneurship- A South-Asian Perspective, Cengage Learning,1e, 2012.  21 MBA SEMESTER - II