JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objective:

• To orient on the importance of Startup and MSME Management.
• To enlighten on how companies identify its requirements.
• To impart knowledge of various legal aspects in startup management.
• To elucidate various aspects to evaluate entrepreneurial performance
• To discuss in detail various institutional support initiatives by Govt. of India

Course Outcome

Students will be able to:

• Understand various Startup opportunities.
• Learn Business Startup, Ideation, and Venture Choices.
• Learn Legal and other requirements for new ventures.
• Learn Problems of entrepreneurs.
• Understand the Forms of Financial support.

UNIT - I: Introduction to Startup and MSME

The Rise of the Startup Economy, The Six Forces of

Change, The Startup Equation, The Entrepreneurial Ecosystem, Entrepreneurship in India. Concept & Definition of Employment, Export and Business Opportunities in MSMEs. Issues and Challenges of MSMEs, MSME Policies in India.

UNIT - II: Startup Requirements

The Big Idea, Generate Ideas with Brainstorming, Business Startup,

Ideation, Venture Choices. Identifying Startup Capital Resource Requirements, Estimating Startup Cash Requirements, Developing Financial Assumptions, Constructing a Process Map, Positioning the Venture in the Value Chain, Launch strategy to reduce Risks, Startup Financing Metrics, Feasibility Analysis, The Cost and Process of Raising Capital, Unique Funding Issues of High-tech Ventures, Funding with Equity, Financing with Debt, Funding Startups with Bootstrapping, Crowd Funding.

UNIT - III: Startup and Legal Environment

Stages of Growth in a New Venture, Growing with the

Market, Growing within the Industry, Venture Life Patterns, Reasons for New Venture Failures, Scaling Ventures, Preparing for Change, Leadership Succession. Support for Growth and Sustainability of the Venture. The Legal Environment, Approval for New Ventures, Taxes or Duties Payable for New Ventures.

UNIT - IV: Management of MSME

Management of Product Line; Communication with Clients, Credit

Monitoring System, Management of NPAs, Restructuring, Revival and Rehabilitation of MSME, Problems of Entrepreneurs, Sickness in MSME, Reasons and Remedies, Evaluating Entrepreneurial Performance

UNIT - V: Institutional Support for MSMEs

Forms of Financial Support, Long-term and Short-term

Financial Support, Sources of Financial Support, Dealing with Failure: Bankruptcy, Exit Strategies: Selling the Business, Crashing-out but Staying in-being Acquired, Going Public (IPO) and Liquidation. District Industries Centers (DIC), Small Industries Service Institute (SISI), Entrepreneurship Development Institute of India (EDII), National Institute of Entrepreneurship & Small Business Development (NIESBUD), National Entrepreneurship Development Board (NEDB). Schemes for Women Entrepreneurs.

Suggested Readings:

• Bruce R. Barringer, R. Duane Ireland, Entrepreneurship successfully, launching new ventures, Pearson, 2019.
• Donald F Kuratko, Jeffrey S. Hornsby, New Venture Management: The Entrepreneur’s Road Map, 2e, Routledge, 2017.
• Kathleen R Allen, Launching New Ventures, An Entrepreneurial Approach, Cengage Learning, 2016.
• Anjan Raichaudhuri, Managing New Ventures Concepts and Cases, Prentice Hall International, 2010.
• S.R. Bhowmik & M. Bhowmik, Entrepreneurship, New Age International, 2007.
• Steven Fisher, Ja-nae’ Duane, The Startup Equation -A Visual Guidebook for Building Your Startup, Indian Edition, Mc Graw Hill Education India Pvt. Ltd, 2016.  55 MBA ENTREPRENEURSHIP ELECTIVE