JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objectives:

• To highlight the relevance of creative thinking in the context of Innovation and Entrepreneurship.
• To provide an overview of the models of creative problem solving.
• To impart knowledge of the models and methods of developing creative intelligence.
• To provide an overview of innovation management and theories of outsourcing new product development.
• To provide a micro and macro perspective of innovation.

Course Outcomes

The students will be able to

• Gain an understanding of the concepts and processes of creativity and appreciate the need for improving the quality of creativity.
• Learn the methods of creative problem solving.
• Orient themselves on developing creative intelligence and unblock their creative energies
• Learn the concepts and methods of innovation and ideation and the theories of outsourcing new product development.
• Develop a perspective of micro and macro level innovation.

UNIT - I: The Creativity Phenomenon

Creative Cerebration, Creative Personality and Motivation,

Creative Environment, Creative Technology, Creativity Training Puzzles of Creativity, Spiritual and Social Roots of Creativity, Essence, Elaborative and Expressive Creativities, Quality of Creativity, Existential, Entrepreneurial and Empowerment Creativities, Criteria for Evaluating Creativity, Credible Evaluation, Improving the Quality of our Creativity.

UNIT - II: Mastering Creative Problem Solving

Structuring of ill-defined problems, Creative Problem

Solving, Models of Creative Problem Solving, Mechanisms of Divergent Thinking, Useful Mechanisms of Convergent Thinking, Techniques of Creative Problem solving

UNIT - III: Creative Intelligence

Creative Intelligence Abilities, A Model of Creative Intelligence,

Convergent Thinking Ability, Traits Congenial to Creativity, Creative Personality and Forms of Creativity, Motivation and Creativity, Blocks to Creativity: Fears and Disabilities, Strategies for Unblocking Energy of your Creativity, Designing Creativogenic Environment.

UNIT - IV: Innovation Management

Concept of Innovation, Levels of Innovation: Incremental Vs

Radical Innovation, Inbound and Outbound Ideation, Open and Other Innovative Ideation Methods. Theories of Outsourcing New Product Development: Transaction Cost, Resource Based, Resource Dependence, Knowledge Based Theories.

UNIT - V: Micro and Macro Perspectives of Innovation

Systems Approach to Innovation- Innovation

in the context of Emerging Economies, Organizational Factors affecting Innovation at the Firm Level, Leadership and Innovations, Open Innovation, Innovation Framework, Innovations Developed by Open Technology Communities.

Suggested Readings:

• Mike Kennard, Innovation and Entrepreneurship, Routledge,2021.
• Paul Trott, Innovation Management and New Product Development, 4e, Pearson, 2018.
• Vinnie Jauhari, Sudanshu Bhushan, Innovation Management, Oxford Higher Education, 2014.
• Innovation Management, C.S.G. Krishnamacharyulu, R. Lalitha, Himalaya Publishing House, 2010.
• Pradip N Khandwalla, Lifelong Creativity, An Unending Quest, Tata Mc Graw Hill, 2004.
• Brian Clegg, Paul Birch, Creativity, Kogan Page, 2009.
• A. Dale Timpe, Creativity, Jaico Publishing House, 2003.  57 MBA ENTREPRENEURSHIP ELECTIVE