JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objective:

• To highlight the importance of Startup and MSME Management.
• To elucidate how companies identify its requirements.
• To impart knowledge on various legal aspects in startup management.
• To elaborate on various aspects to evaluate entrepreneurial performance
• To elucidate various institutional support initiatives by Govt. of India

Course Outcome

Students will be able to:

• Understand various Startup opportunities.
• Learn Business Startup, Ideation, and Venture Choices.
• Learn Legal and other requirements for new ventures.
• Learn Problems of entrepreneurs.
• Understand Forms of Financial support.

UNIT - I: Introduction to Family Business

Family Business as a Unique Synthesis, Succession and

Continuity: The Three-generation Rule, Building Family Businesses that last. The Systems Theory Model of Family Business, Agency Theory of Family Business, The Stewardship Perspective of Family Business, Competitive Challenges and Competitive Advantages of Family Businesses. The role of Genograms and Family Messages to understand the Family System. Family Emotional Intelligence, The ECI-U Model.

UNIT - II: Ownership Challenges and Family Governance

Shareholder Priorities, Managers vs

Owners, Responsibilities of Shareholders to the Company, Effective Governance of the Shareholder, Firm Relationship, Family Governance: Structure, Challenges to Family Governance, Managing the Challenges of Succession. Enterprise Sustainability: Twelve Elements of Strategic-Fit and its Implications on Family Firms.

UNIT - III: Successor Development

Characteristics of Next Generation Leaders, Next Generation

Attributes, Interests and Abilities for Responsible Leadership. Next Generation Personalities, Managing Interdependence. CEO as an Architect of Succession and Continuity, Types of CEOs, Spouse and the Transfer of Power.

UNIT - IV: Strategic Planning and Transgenerational Entrepreneurship

Life Cycle Stages

Influencing Family Business Strategy, Turning Core Competencies into Competitive Advantage. The Unique Vision of Family-controlled Businesses, Strategic Regeneration, The Business Rejuvenation Matrix and Intrapreneurship.

UNIT - V: The Future of Family Business

New Leaders of the Evolution, Three States of Evolution,

Continuity and Culture, Changing the Culture, The Change Formula, Organization Development Approaches to Change, Commitment Planning, Organic Competencies and Business’s Future, thriving through Competition, Institutionalizing the Change.

Suggested Readings:

• Rajiv G. Agarwal, Family Business Management, Sage Publications,1e,2022.
• Ernesto J. Poza, Mary S. Daughterty, Family Business, Cengage Learning,4e, 2020.
• Carole Howorth, Nick Robinson, Family Business, Routledge,1e,2020.
• Frank Hoy, Pramodita Sharma, Entrepreneurial Family Firms, Prentice Hall, 1e,2010.
• Laura Hougaz, Entrepreneurs in Family Business Dynasties: Stories of Italian-Australian Family Business over 100 years, Springer,2015.
• M. Nordqvist, T. Zellweger, Transgenerational Entrepreneurship: Exploring Growth and Performance in Family Firms Across Generations, Edward and Elgar Publishing Limited, 2010.  60