JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objectives

The topics which are present in the pharmaceutical management are very much

useful to the students in personality development become a perfect pharma professional.

Course Outcomes:

• These topics are useful for the students to know how to manage a pharma industry and its various departments viz QA, QC, RA, Production etc.
• Along with this it aids the students to develop leadership qualities, communication &interpersonal skills, decisions making, motivation, organization &various managerial functions &professional skills required for a dynamic professional.
• Management helps to understand the concept of managerial control, its levels &role, importance in pharma industry.

UNIT - I

Pharmaceutical Management: Meaning, Evolution-scientific, administrative and human relation approach. Process of management: Planning, organizing, staffing, directing, coordinating and controlling–a preliminary idea of concepts, processes and techniques.

UNIT - II

Fundamental concepts of production, financial, personal, legal and marketing functions with special reference to Pharmaceutical Management. Introduction to budgeting, costing, accounting, auditing and budgetary control. Entrepreneurship development.

UNIT - III

Understanding organizations: Meaning, process, types of organization structures and departmentation, line/staff authority, promoting organizational culture. Organizations, pharmaceutical services and functioning of hospital pharmacy, bulk drug unit, formulation unit, Ayurvedic and Unani manufacturing units and testing labs etc.

UNIT - IV

Professional Mangers; Tasks, responsibilities and skills needed. Leadership; Styles and managing change. Decision Making; Types, procedures, evaluation and selection of alternatives, decision making under various situations. Management information and decision support systems and time management. Personnel Management: Job Analysis, recruitment, selection, orientation and training, performance appraisal and compensation. Retrenchment, lay off and discharge.

UNIT - V

Management of Industrial Relations: Industrial disputes, settlement of disputes through various routes such as bargaining, etc. Motivational aspects, theories of motivation, group dynamics, rewards and incentives, interpersonal skills, significance of communication, its processes, measures for effective communication, conflict management. Stress management.

TEXT AND REFERENCE BOOKS

• 1. Marketing Management by Philip Kotlar; Prentice-Hall of India Ltd., New Delhi.0
• 2. Management and Organization by Louis A. Allen; McGraw Hill, Tokyo.
• 3. Corporate Strategy by Ansoff, H.T.; McGraw Hill, New York.
• 4. Modern Management by Hempran David R.; McGraw Hill, New York.
• 5. Management by Stoner and Freeman; Prentice Hall, New Delhi.
• 6. Motivation and Personality by Maslow, Abraham, Harper & Row, New York.
• 7. Management of Organizational Behavior, Utilizing the Human Resources by Harcey, Paul and Blanchard Kenneth; Prentice Hall of India, New Delhi th
• 8. Organization Structure, Process and out comes V Edition Richard. H. Hall
• 9. Principles and Methods of Pharmacy Management III rd Edition Harry A. Smith.
• 10. Management “Global Perspective Heinz Weihrich, Harold Koontz by Tata Mcgraw Hill”.
• 11. Personnel Management and Industrial Relations by P. C. Tripathi. M.Pharm I Year I Sem (Industrial Pharmacy)