JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

Course Objectives:

• To identify the major categories and trends of e-commerce applications.
• To identify the essential processes of an e-commerce system.
• To identify several factors and web store requirements needed to succeed in e-commerce.
• To discuss the benefits and trade-offs of various e-commerce clicks and bricks alternatives.
• To understand the main technologies behind e-commerce systems and how these technologies interact.
• To discuss the various marketing strategies for an online business.
• To define various electronic payment types and associated security risks and the ways to protect against them.

UNIT - I

Electronic Commerce-Frame work, anatomy of E-Commerce applications, E-Commerce Consumer applications, E-Commerce organization applications. Consumer Oriented Electronic commerce - Mercantile Process models.

UNIT - II

Electronic payment systems - Digital Token-Based, Smart Cards, Credit Cards, Risks in Electronic Payment systems. Inter Organizational Commerce - EDI, EDI Implementation, Value added networks.

UNIT - III

Intra Organizational Commerce - work Flow, Automation Customization and internal Commerce, Supply chain Management. Corporate Digital Library - Document Library, digital Document types, corporate Data Warehouses.

UNIT - IV

Advertising and Marketing - Information based marketing, Advertising on Internet, on-line marketing process, market research. Consumer Search and Resource Discovery-Information search and Retrieval, Commerce Catalogues, Information Filtering.

UNIT - V

Multimedia - key multimedia concepts, Digital Video and electronic Commerce, Desktop video processing’s, Desktop video conferencing.

TEXT BOOK:

• 1. Frontiers of electronic commerce – Kalakata, Whinston, Pearson.

REFERENCE BOOKS:

• 1. E-Commerce fundamentals and applications Hendry Chan, Raymond Lee, Tharam Dillon, Ellizabeth Chang, John Wiley.
• 2. E-Commerce, S.Jaiswal – Galgotia.
• 3. E-Commerce, Efrain Turbon, Jae Lee, David King, H.Michael Chang.
• 4. Electronic Commerce – Gary P.Schneider – Thomson.
• 5. E-Commerce – Business, Technology, Society, Kenneth C.Taudon, Carol Guyerico Traver. M. Tech - IT - I Year - II Sem