JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD B.Tech III ENTREPRENEURSHIP AND SMALL BUSINESS ENTERPRISES Previous Question Paper (February - 2023 - R16)
Part A is compulsory (25 marks). Answer all questions in Part A. In Part B, Answer any one question from each unit (50 marks). Each question in Part B carries 10 marks.
Part A
Define the following:
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An entrepreneur is an individual who identifies a business opportunity, organizes the necessary resources, and assumes the financial risks of establishing and operating a new venture to create value.
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Entrepreneurial Motivation refers to the internal and external forces, such as the need for achievement, desire for independence, financial goals, or social recognition, that drive an individual to initiate and sustain entrepreneurial activities.
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Part B
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What is Service Marketing? Explain key success factors in Service Marketing.
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