JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD B.Tech II MANAGERIAL ECONOMICS AND FINANCIAL ANALYSIS Previous Question Paper (December - 2017 - R13)
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks.
Part A
Briefly explain the following:
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Promotional Elasticity of Demand measures the responsiveness of the quantity demanded of a product to changes in promotional expenditure. It is calculated as the percentage change in quantity demanded divided by the percentage change in promotional spending.
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The Delphi Technique is a qualitative forecasting method that relies on a panel of experts. It involves multiple rounds of anonymous questionnaires where experts provide forecasts, which are then summarized and fed back to them to reach a consensus, minimizing groupthink and bias.
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Part B
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