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JNTU B.Tech IV E-COMMERCE Previous Question Paper (May - 2019 - R15)

B.Tech | IV | IV-II | R15 | May - 2019

Answer PaperPaper Code: 128BGMaximum Marks: 75Time: 3 hours

Note: This question paper contains two parts A and B. Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

Part A

1.a

What is i-way? Explain.

2 marks

Answer

The i-way, or information highway, refers to the high-speed telecommunications infrastructure and digital networks that facilitate the rapid transmission of data, voice, and video globally. It serves as the fundamental backbone for e-commerce, enabling the seamless exchange of information between businesses, consumers, and government entities.

1.b

List the types of “last mile” connections.

3 marks

Answer

The "last mile" refers to the final leg of a telecommunications network that delivers connectivity to the end user. The primary types of last mile connections include:

  • Digital Subscriber Line (DSL): Utilizes existing copper telephone lines to provide high-speed data transmission alongside voice services.
  • Cable Modem: Leverages the coaxial cable infrastructure originally designed for television to deliver broadband internet access.
  • Fiber to the Premises (FTTP/FTTH): Uses optical fiber cables to provide high-bandwidth, low-latency connectivity directly to the user's location.
  • Wireless Local Loop (WLL): Employs radio frequency signals, such as Wi-Fi, WiMAX, or 5G, to establish a connection without physical cabling to the end user.
  • Satellite: Provides connectivity via satellite links, typically used in remote or rural areas where terrestrial infrastructure is unavailable.
1.c

Write about credit cards.

2 marks

Answer

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1.d

Write notes on electronic checks.

3 marks

Answer

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1.e

Write the Goals of Customer Relationship Management.

2 marks

Answer

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1.f

What are the two main types of micromarketing.

3 marks

Answer

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1.g

Write about corporate Data warehouses.

2 marks

Answer

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1.h

Discuss about Document Library.

3 marks

Answer

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1.i

What do you mean by Data Encryption Standard.

2 marks

Answer

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1.j

Describe commerce catalogues.

3 marks

Answer

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Part B

210 marks
a

List and briefly explain E-Commerce applications.

5 marks

Answer

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b

Explain the Generic Frame work of the E-Commerce with diagram.

5 marks

Answer

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OR
310 marks
a

Write notes on secure messaging in E-commerce.

5 marks

Answer

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b

Discuss about pre purchase preparation in mercantile model.

5 marks

Answer

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410 marks
a

Describe the layered architecture of EDI.

5 marks

Answer

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b

What are VANs? Discuss in detail about VANs.

5 marks

Answer

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OR
510 marks
a

Discuss the legal, security and privacy issues involved in EDI.

5 marks

Answer

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b

Write about various EDI standards.

5 marks

Answer

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610 marks
a

Explain disadvantages in using Internet and Web Technology in supply chain management.

5 marks

Answer

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b

Explain about product or service customization.

5 marks

Answer

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OR
710 marks
a

Explain about customization and internal commerce.

5 marks

Answer

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b

Discuss on Agile Manufacturing in supply chain management.

5 marks

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810 marks
a

Write and explain various limitations of on-line Marketing.

5 marks

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b

Explain about digital document management issues and concerns.

5 marks

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OR
910 marks
a

Describe online marketing research. Explain the procedure for conducting online marketing research.

5 marks

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b

Explain the capabilities provided by the structured documents.

5 marks

Answer

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1010 marks
a

Explain in brief about organizational search process class of Information.

5 marks

Answer

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b

Discuss about Electronic White Pages.

5 marks

Answer

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OR
1110 marks
a

Write notes on multimedia storage technology.

5 marks

Answer

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b

Write about different types of desktop video conferencing.

5 marks

Answer

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