JNTU
JNTU B.Tech IV E-COMMERCE Previous Question Paper (May - 2019 - R15)
Note: This question paper contains two parts A and B. Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
Part A
What is i-way? Explain.
Answer
The i-way, or information highway, refers to the high-speed telecommunications infrastructure and digital networks that facilitate the rapid transmission of data, voice, and video globally. It serves as the fundamental backbone for e-commerce, enabling the seamless exchange of information between businesses, consumers, and government entities.
List the types of “last mile” connections.
Answer
The "last mile" refers to the final leg of a telecommunications network that delivers connectivity to the end user. The primary types of last mile connections include:
- Digital Subscriber Line (DSL): Utilizes existing copper telephone lines to provide high-speed data transmission alongside voice services.
- Cable Modem: Leverages the coaxial cable infrastructure originally designed for television to deliver broadband internet access.
- Fiber to the Premises (FTTP/FTTH): Uses optical fiber cables to provide high-bandwidth, low-latency connectivity directly to the user's location.
- Wireless Local Loop (WLL): Employs radio frequency signals, such as Wi-Fi, WiMAX, or 5G, to establish a connection without physical cabling to the end user.
- Satellite: Provides connectivity via satellite links, typically used in remote or rural areas where terrestrial infrastructure is unavailable.
Write about credit cards.
Answer
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Write notes on electronic checks.
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Write the Goals of Customer Relationship Management.
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What are the two main types of micromarketing.
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Write about corporate Data warehouses.
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Discuss about Document Library.
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What do you mean by Data Encryption Standard.
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Describe commerce catalogues.
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Part B
List and briefly explain E-Commerce applications.
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Explain the Generic Frame work of the E-Commerce with diagram.
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Write notes on secure messaging in E-commerce.
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Discuss about pre purchase preparation in mercantile model.
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Describe the layered architecture of EDI.
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What are VANs? Discuss in detail about VANs.
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Discuss the legal, security and privacy issues involved in EDI.
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Write about various EDI standards.
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Explain disadvantages in using Internet and Web Technology in supply chain management.
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Explain about product or service customization.
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Explain about customization and internal commerce.
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Discuss on Agile Manufacturing in supply chain management.
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Write and explain various limitations of on-line Marketing.
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Explain about digital document management issues and concerns.
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Describe online marketing research. Explain the procedure for conducting online marketing research.
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Explain the capabilities provided by the structured documents.
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Explain in brief about organizational search process class of Information.
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Discuss about Electronic White Pages.
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Write notes on multimedia storage technology.
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Write about different types of desktop video conferencing.
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