JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MCA 2019 E-COMMERCE Previous Question Paper (April/May - 2019 - R15)

MCA | 2019 | IV | R15 | April/May - 2019

Answer PaperPaper Code: 824AUMaximum Marks: 75Time: 3hrs

Note: This question paper contains two parts A and B. Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

125 marks
a

Explain pre purchase preparation.

5 marks

Answer

Pre-purchase preparation refers to the activities a consumer undertakes before finalizing a transaction in an e-commerce environment. It involves information gathering, product comparison, and evaluating vendor credibility. Consumers search for product specifications, read reviews, compare prices across different platforms, and check shipping policies or return terms to reduce perceived risk and ensure the purchase meets their specific needs.

b

Describe about traditional EDI.

5 marks

Answer

Traditional Electronic Data Interchange (EDI) is the computer-to-computer exchange of business documents in a standard electronic format between business partners. It replaces paper-based processes like purchase orders, invoices, and shipping notices. Traditional EDI typically relies on Value-Added Networks (VANs) for secure transmission, uses strictly defined syntax standards such as ANSI X12 or EDIFACT, and is designed for high-volume, repetitive transactions between established trading partners.

c

Explain efficient customer response (ECR).

5 marks

Answer

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d

What is market research?

5 marks

Answer

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e

Discuss Multimedia data compression.

5 marks

Answer

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PART - B

210 marks
a

Explain E-commerce consumer applications.

5 marks

Answer

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b

Explain a Generic Frame Work for Electronic Commerce.

5 marks

Answer

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OR
310 marks
a

Discuss about consumer oriented Electronic Commerce.

5 marks

Answer

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b

Describe Information brokers and brokerages.

5 marks

Answer

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410 marks
a

Explain about digital token based – smart cards and credit cards.

5 marks

Answer

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b

Describe types of financial EDI. Explain how financial EDI payments are made.

5 marks

Answer

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OR
510 marks
a

Describe risks in electronic payment systems.

5 marks

Answer

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b

Discuss Inter organizational commerce.

5 marks

Answer

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610 marks
a

Explain customization and internal commerce.

5 marks

Answer

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b

Discuss about Corporate digital library.

5 marks

Answer

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OR
7

Explain the approaches to maintain “Corporate Data Warehouse”. What is a Remote server and how does it function?

10 marks

Answer

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810 marks
a

Explain information based marketing.

5 marks

Answer

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b

Explain Consumer search and research discovery.

5 marks

Answer

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OR
910 marks
a

Explain in detail about advertising and marketing.

5 marks

Answer

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b

Explain Commerce catalogues.

5 marks

Answer

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1010 marks
a

Discuss about Desktop video conferencing.

5 marks

Answer

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b

Discuss digital video and Electronic Commerce.

5 marks

Answer

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OR
11

Explain importance of multimedia in the advertising of fashion products.

10 marks

Answer

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About this paper

This page contains the question paper of E-COMMERCE from JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD for MCA 2019 IV, April/May - 2019, R15.

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