JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MCA 2019 E-COMMERCE Previous Question Paper (April/May - 2019 - R15)
Note: This question paper contains two parts A and B. Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A
Explain pre purchase preparation.
Answer
Pre-purchase preparation refers to the activities a consumer undertakes before finalizing a transaction in an e-commerce environment. It involves information gathering, product comparison, and evaluating vendor credibility. Consumers search for product specifications, read reviews, compare prices across different platforms, and check shipping policies or return terms to reduce perceived risk and ensure the purchase meets their specific needs.
Describe about traditional EDI.
Answer
Traditional Electronic Data Interchange (EDI) is the computer-to-computer exchange of business documents in a standard electronic format between business partners. It replaces paper-based processes like purchase orders, invoices, and shipping notices. Traditional EDI typically relies on Value-Added Networks (VANs) for secure transmission, uses strictly defined syntax standards such as ANSI X12 or EDIFACT, and is designed for high-volume, repetitive transactions between established trading partners.
Explain efficient customer response (ECR).
Answer
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What is market research?
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Discuss Multimedia data compression.
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PART - B
Explain E-commerce consumer applications.
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Explain a Generic Frame Work for Electronic Commerce.
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Discuss about consumer oriented Electronic Commerce.
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Describe Information brokers and brokerages.
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Explain about digital token based – smart cards and credit cards.
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Describe types of financial EDI. Explain how financial EDI payments are made.
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Describe risks in electronic payment systems.
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Discuss Inter organizational commerce.
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Explain customization and internal commerce.
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Discuss about Corporate digital library.
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Explain the approaches to maintain “Corporate Data Warehouse”. What is a Remote server and how does it function?
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Explain information based marketing.
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Explain Consumer search and research discovery.
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Explain in detail about advertising and marketing.
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Explain Commerce catalogues.
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Discuss about Desktop video conferencing.
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Discuss digital video and Electronic Commerce.
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Explain importance of multimedia in the advertising of fashion products.
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