JNTU
JNTU MCA 2018 E-COMMERCE Previous Question Paper (January - 2018 - R15)
Note: This question paper contains two parts A and B. Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A
What is the importance of E-commerce?
Answer
E-commerce is essential because it provides global reach, allowing businesses to operate 24/7 without geographical constraints. It significantly reduces operational costs by automating transactions and minimizing physical infrastructure requirements. Furthermore, it enhances customer convenience through personalized shopping experiences, facilitates faster product delivery, and enables businesses to gather valuable data for targeted marketing and improved decision-making.
What are the features of smart cards?
Answer
Smart cards are plastic cards embedded with an integrated circuit chip that offers several key features:
- Data Storage: They can store significantly more data than magnetic stripe cards, including personal identification, medical records, or digital cash.
- Security: They utilize encryption and authentication mechanisms to protect sensitive information from unauthorized access.
- Processing Capability: The embedded microprocessor allows the card to perform onboard calculations and interact securely with terminals.
- Durability: The chip is protected within the card, making it more resistant to physical wear and tear compared to magnetic stripes.
Explain about supply chain management.
Answer
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What do you mean by information filtering?
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What is the role of multimedia in E commerce?
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PART - B
Describe E-commerce consumer and organization applications.
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Explain about consumer oriented E- Commerce.
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What are the risks involved in Electronic payment systems?
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Discuss about EDI Implementation.
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Explain about supply chain management.
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Discuss about Corporate data warehouse.
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What are the advantages and disadvantages of on line marketing?
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Discuss about Resource discovery.
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Explain about Desktop video processing.
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Explain about digital video and E commerce.
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