JNTU B.Pharmacy I Year COMMUNICATION SKILLS Previous Question Paper (June-2022 - R17)

Channels of communication refer to the medium or pathway through which a message is transmitted from the sender to the receiver. These can be formal or informal, verbal or non-verbal. For example, a face-to-face conversation is an oral channel, while an email or a formal memo serves as a written channel.

Encoding is the process of converting thoughts, ideas, or information into a symbolic form, such as words, gestures, or images, that can be understood by the receiver. It involves selecting the appropriate language and symbols to convey the intended meaning. For example, a pharmacist encoding a prescription instruction into clear, simple verbal advice for a patient.