JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MCA 2019 E-COMMERCE Previous Question Paper (December - 2019 - R13)

MCA | 2019 | IV | R13 | December - 2019

Answer PaperPaper Code: 814AXMaximum Marks: 60Time: 3hrs

Note: This question paper contains two parts A and B. Part A is compulsory which carries 20 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit.

Part A

120 marks
a

Discuss about major categories of E – Commerce applications.

4 marks

Answer

E-commerce applications are primarily categorized based on the entities involved in the transaction:

  • B2B (Business-to-Business): Transactions between companies, such as wholesale supply chain management.
  • B2C (Business-to-Consumer): Retail transactions between businesses and individual end-users.
  • C2C (Consumer-to-Consumer): Platforms facilitating trade between individuals, such as online auction sites.
  • C2B (Consumer-to-Business): Individuals offering products or services to companies, such as freelance platforms.
b

Explain briefly about Electronic Checks.

4 marks

Answer

Electronic checks (e-checks) are digital versions of traditional paper checks used for online payments. They function by transferring funds directly from a customer's checking account to a merchant's account via the Automated Clearing House (ACH) network. They are considered secure, cost-effective, and provide a digital audit trail, making them suitable for recurring payments and high-value B2B transactions.

c

Write about various types of Data warehouses.

4 marks

Answer

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d

List and discuss two types of micromarketing.

4 marks

Answer

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e

Write about the storage technology for multimedia data.

4 marks

Answer

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Part B

2

Explain in detail about E-Commerce consumer applications.

8 marks

Answer

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OR
3

Explain the general frame work for E - Commerce.

8 marks

Answer

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4

Explain various risks involved in Electronic Payment Systems.

8 marks

Answer

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OR
5

What do you mean by EDI? Explain about EDI Layered Architecture.

8 marks

Answer

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6

Explain in detail about various types of Digital Documents.

8 marks

Answer

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OR
7

Describe the architecture for internal commerce.

8 marks

Answer

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8

Discuss in detail about document library.

8 marks

Answer

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OR
9

How to do the advertising in the Internet? What are all the guidelines for Internet Advertising? Explain in detail.

8 marks

Answer

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10

Explain in detail about Information Filtering.

8 marks

Answer

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OR
118 marks
a

What are the Characteristics of Digital Video?

4 marks

Answer

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b

Explain about MPEG-1

4 marks

Answer

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About this paper

This page contains the solved question paper with answers of E-COMMERCE from JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD for MCA 2019 IV, December - 2019, R13.

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