Jawaharlal Nehru Technological University Hyderabad
Jawaharlal Nehru Technological University Hyderabad MCA 2023 E-COMMERCE Previous Question Paper (March/April - 2023 - R17)
Note: i) Question paper consists of Part A, Part B. ii) Part A is compulsory, which carries 25 marks. In Part A, Answer all questions. iii) In Part B, Answer any one question from each unit. Each question carries 10 marks and may have a, b as sub questions.
Part A
Write about the anatomy of E-Commerce applications.
Answer
The anatomy of an E-Commerce application consists of a multi-tiered architecture designed to handle transactions securely and efficiently. It typically comprises: 1) The Client Tier (User interface/browser) where customers interact with the store; 2) The Application Tier (Web server and business logic) which processes requests, manages sessions, and executes transactions; 3) The Data Tier (Database management systems) which stores product catalogs, customer profiles, and order history; and 4) Middleware/Infrastructure which includes security protocols (SSL/TLS), payment gateways, and integration services for legacy systems.
What are the characteristics of internet-based EDI?
Answer
Internet-based EDI (Electronic Data Interchange) leverages standard internet protocols to exchange business documents. Its key characteristics include: 1) Cost-effectiveness as it eliminates the need for expensive Value Added Networks (VANs); 2) Interoperability through the use of standard formats like XML or JSON over HTTP/HTTPS; 3) Accessibility, allowing even small and medium enterprises to participate; 4) Security features like encryption and digital signatures to ensure data integrity; and 5) Real-time processing, enabling faster communication between trading partners.
What is intra organizational commerce? Explain.
Answer
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How search engines are useful in E-Commerce? Discuss.
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What do you mean by desktop video processing? Explain.
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Part B
Discuss the infrastructures required for E-Commerce.
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What are the types of mercantile process model? Explain.
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What is consumer oriented electronic commerce? Explain.
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What are the advantages, disadvantages and challenges of E-Commerce? Explain.
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What is Electronic Data Interchange? What are the components of EDI? Discuss its layered Structure?
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What are the risks involved in Electronic Payment Systems? Discuss.
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What is e-payment? Why is orientation and standardization required for e-payment businesses?
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What services are provided by value added networks? Explain.
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How do we achieve workflow automation in e-business environment?
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What is Supply Chain Management? Why is it important in e-business environment?
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What are the different digital documents available today? Discuss.
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Discuss in detail about corporate data warehouses.
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What are the various methods used for advertising on Internet? Discuss.
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Why is information based marketing is needed? Explain.
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Describe the process of on-line marketing and market research.
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What is information filtering? What is its impact in retrieving information? Explain.
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What is the role of digital video in e-commerce? Explain.
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Explain the steps that are required for capturing and displaying multimedia objects.
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Explain about various Compression methods of multimedia data.
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What are the factors have made desktop video conferencing a viable solution for business and personal communications today? Discuss.
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