JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MCA 2023 E-COMMERCE Previous Question Paper (March/April - 2023 - R20)
Part A is compulsory (25 marks). In Part B, Answer any one question from each unit (50 marks). Each question carries 10 marks.
Part A
Differentiate between Traditional business and E-business.
Answer
Traditional business operates through physical storefronts with face-to-face interaction and limited geographical reach, typically restricted to standard business hours. In contrast, E-business utilizes digital platforms and the internet to conduct transactions, offering 24/7 availability and global market access. While traditional business relies on manual processes and physical documentation, E-business leverages automation, electronic data interchange, and digital records to enhance efficiency and reduce operational costs.
Write a short note on Credit-Based Electronic Payment Systems.
Answer
Credit-based electronic payment systems allow customers to make purchases on credit, where the payment is settled at a later date. These systems typically involve a financial institution or credit card issuer that validates the user's credit limit in real-time during the transaction. Common examples include credit cards and charge cards, which rely on secure authentication protocols like SSL/TLS to protect sensitive financial data. The system provides convenience to consumers by decoupling the purchase moment from the actual cash outflow, while merchants benefit from immediate transaction authorization and guaranteed payment processing.
Outline the applications of Digital Video in E-commerce.
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Discuss in detail about Email Marketing.
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How some Companies move from one revenue model to another to achieve success?
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Part B
Discuss the frame work of Electronic Commerce.
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Explain about Mercantile Models from the Consumer’s perspective.
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What are the important Electronic Commerce Consumer applications? Explain.
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Explain following as Consumer Oriented Electronic commerce applications: i) Remote Banking ii) Home Shopping.
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Explain briefly about the Value added networks.
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What do you mean by Customization? Explain how it enables Intra Organizational Commerce.
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Discuss briefly about Risks in Electronic Payment Systems.
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What is Supply Chain Management? Mention its advantages and disadvantage.
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List and explain various types of Data warehouses.
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What is Information Filtering? Explain Mail-Filtering and News-Filtering.
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Explain the importance of Information Search and Retrieval in E-Commerce.
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Write about Push-based advertising and Pull-based advertising.
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Explain about EDI on the Internet.
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Explain the Reasons a buyer might have for wanting to participate in an industry consortium marketplace instead of setting up its own private company marketplace.
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Compare and contrast between Product based and Customer based Marketing Strategies.
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What is the importance of Search Engine Positioning and Domain names in online marketing?
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Discuss about various Revenue models.
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List and explain the Goals for any business Web sites.
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Explain the procedure for Online Auctions along with its advantages and disadvantages.
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