JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MCA 2017 E-COMMERCE Previous Question Paper (August - 2017 - R15)

MCA | 2017 | IV | R15 | August - 2017

Answer PaperPaper Code: 824AUMaximum Marks: 75Time: 3 Hours

Note: This question paper contains two parts A and B. Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

1.a

List applications of E- commerce.

5 marks

Answer

Electronic commerce facilitates a wide range of business and consumer activities. Key applications include:

  • Retail and Wholesale: Online shopping platforms allow businesses to sell products directly to consumers (B2C) or to other businesses (B2B) through digital storefronts, eliminating geographical barriers.
  • Online Banking and Financial Services: Customers can perform fund transfers, pay bills, and manage investments securely through electronic portals, reducing the need for physical branch visits.
  • Digital Content Delivery: The distribution of intangible goods such as music, e-books, software, and streaming services directly to the user's device.
  • Online Auctions and Marketplaces: Platforms that connect buyers and sellers for competitive bidding or fixed-price transactions, such as eBay or specialized procurement sites.
  • Supply Chain Management: Integration of electronic systems to track inventory, automate procurement, and streamline logistics between manufacturers, suppliers, and distributors.
1.b

What is electronic data interchange?

5 marks

Answer

Electronic Data Interchange (EDI) is the computer-to-computer exchange of business documents in a standard electronic format between business partners. It replaces traditional paper-based transactions like purchase orders, invoices, and shipping notices with structured digital data, allowing systems to process information automatically without human intervention.

Key characteristics of EDI include:

  • Standardization: It uses globally recognized formats (such as ANSI X12 or EDIFACT) to ensure that different computer systems can interpret the data correctly.
  • Automation: By eliminating manual data entry, EDI significantly reduces processing errors and speeds up business cycles.
  • Security and Reliability: EDI transactions are typically transmitted over secure networks, such as Value Added Networks (VANs) or secure protocols like AS2, ensuring data integrity and non-repudiation.
  • Efficiency: It lowers administrative costs and inventory overhead by enabling real-time communication between suppliers, manufacturers, and retailers.
1.c

Discuss about internal commerce.

5 marks

Answer

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1.d

What is information based marketing?

5 marks

Answer

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1.e

What are the multimedia applications?

5 marks

Answer

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PART - B

2

Describe the Generic Frame Work for Electronic Commerce.

10 marks

Answer

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OR
3

Explain about consumer oriented electronic commerce.

10 marks

Answer

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4

Discuss about digital token based –smart cards and credit cards.

10 marks

Answer

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OR
5

What is a Value Added Network? Explain the functions of a third party VAN.

10 marks

Answer

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6

Explain about supply chain management.

10 marks

Answer

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OR
710 marks
a

Explain digital document types.

5 marks

Answer

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b

Write about corporate data ware houses.

5 marks

Answer

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8

Explain consumer search and resource discovery.

10 marks

Answer

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OR
9

Discuss in detail about online marketing process.

10 marks

Answer

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10

Explain about desktop video processing.

10 marks

Answer

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OR
11

What are the key multimedia concepts? Explain.

10 marks

Answer

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About this paper

This page contains the question paper of E-COMMERCE from JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD for MCA 2017 IV, August - 2017, R15.

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