JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MCA 2017 E-COMMERCE Previous Question Paper (August - 2017 - R15)
Note: This question paper contains two parts A and B. Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A
List applications of E- commerce.
Answer
Electronic commerce facilitates a wide range of business and consumer activities. Key applications include:
- Retail and Wholesale: Online shopping platforms allow businesses to sell products directly to consumers (B2C) or to other businesses (B2B) through digital storefronts, eliminating geographical barriers.
- Online Banking and Financial Services: Customers can perform fund transfers, pay bills, and manage investments securely through electronic portals, reducing the need for physical branch visits.
- Digital Content Delivery: The distribution of intangible goods such as music, e-books, software, and streaming services directly to the user's device.
- Online Auctions and Marketplaces: Platforms that connect buyers and sellers for competitive bidding or fixed-price transactions, such as eBay or specialized procurement sites.
- Supply Chain Management: Integration of electronic systems to track inventory, automate procurement, and streamline logistics between manufacturers, suppliers, and distributors.
What is electronic data interchange?
Answer
Electronic Data Interchange (EDI) is the computer-to-computer exchange of business documents in a standard electronic format between business partners. It replaces traditional paper-based transactions like purchase orders, invoices, and shipping notices with structured digital data, allowing systems to process information automatically without human intervention.
Key characteristics of EDI include:
- Standardization: It uses globally recognized formats (such as ANSI X12 or EDIFACT) to ensure that different computer systems can interpret the data correctly.
- Automation: By eliminating manual data entry, EDI significantly reduces processing errors and speeds up business cycles.
- Security and Reliability: EDI transactions are typically transmitted over secure networks, such as Value Added Networks (VANs) or secure protocols like AS2, ensuring data integrity and non-repudiation.
- Efficiency: It lowers administrative costs and inventory overhead by enabling real-time communication between suppliers, manufacturers, and retailers.
Discuss about internal commerce.
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What is information based marketing?
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What are the multimedia applications?
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PART - B
Describe the Generic Frame Work for Electronic Commerce.
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Explain about consumer oriented electronic commerce.
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Discuss about digital token based –smart cards and credit cards.
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What is a Value Added Network? Explain the functions of a third party VAN.
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Explain about supply chain management.
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Explain digital document types.
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Write about corporate data ware houses.
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Explain consumer search and resource discovery.
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Discuss in detail about online marketing process.
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Explain about desktop video processing.
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What are the key multimedia concepts? Explain.
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